TrustRadius Insights for IZEA are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Useful Vizsearch Feature: Many users have found the vizsearch feature of IZEA's Unity Suite to be very useful, allowing them to discover influencers posting about specific topics or themes. They appreciate being able to apply filters to their search, making it easier to find relevant content.
Wide Range of Influencers: The variety of influencers available within the platform has been appreciated by users, giving them a wide range of options to choose from. This allows them to find influencers that align with their brand and target audience.
All-in-One Platform: Users have praised IZEA for helping them discover and organize their influencer database all in one place. They specifically mention loving the ability to compensate creators directly on the platform, saving time and simplifying the process.
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IZEA Reviews
2 Reviews
Professional, Scientific, and Technical ServicesMarketing & Advertising2
I have loved using IZEA for discovering new influencers. Our previous tool was great for basic searches to track down contact information, follower numbers, and high-level topics, but didn't come close to the demographic details provided by IZEA. It is the best way to identify appropriate partners for a program!
Pros
Detailed demographic details about an influencer's audience.
Tools to search by certain topics and keywords.
Great ways to discover new influencers.
Cons
Every once and a while, the search functionality will freeze on me.
It seems like IZEA has half of the influencers that I need data for.
Likelihood to Recommend
This is going to be an ideal option for marketers that want to discover new influencers based on very specific criteria and topics. It cuts the research time by a lot! It's not always the best way to track down existing influencer follower numbers (only about half of the ones I look up are in there).
VU
Verified User
Manager in Marketing (Marketing and Advertising company, 11-50 employees)
We use it as a tool to identify influencers that may be a fit for our programs. We selected it because it was the most cost effective that we could see within the industry.
Pros
Audience demographics
Identify influencers by location
Ability to click out to influencers social platforms
Cons
The interface functionality isn't as smooth as it could be.
They don't have every influencer in their system and I think they should actively update this.
Likelihood to Recommend
I think it's a great option for agencies or brands when they need an affordable solution for identifying influencers. If a company or agency has more money, I'd recommend a platform that is more user-friendly and is similar to the way MuckRack actively updates and improves their platform. IZEA could use a little of attention on improvements.