Great tool for marketing
Rating: 9 out of 10
IncentivizedUse Cases and Deployment Scope
IZE is an influencer marketing solution that is giving amazing services and dragging me towards success. The platform handles all aspects of influencer marketing such as social media influencer finding, collaboration, distribution, payments, and campaign effectiveness tracking. I have always loved using IZEA whenever I wanted to discover new influencers. We had used previous tools as well but they were just good for basic searches.
Pros
- IZEA has changed the overall game of influencer marketing.
- IZEA is so much more popular than any of its major players in the market.
- IZEA is the best way to identify appropriate influencers for influencer marketing and this software has overall solved the main hassle and problem of everyone.
- It is a wonderful tool that provides effective services.
Cons
- There are certain problems with IZEA as well like it seems that half of the influencers I need are only here at IZEA. Also, every once and a while, the search functionality just freezes on me which is another con I have felt a lot.
- Other than that, the interface functionality is not as smooth as it could be to provide the optimal user experience. Also, they do not have every influencer in their system which is a con that can miss important opportunities.
Likelihood to Recommend
Altogether, I feel that IZEA’s various packages are well suited for small businesses who are exclusively looking for help in the influencer space to large enterprises managing large brand and campaign portfolios. In my opinion, IZEA is an ideal option for marketers who want to discover new influencers based on some set and specific criteria. This has cut the research time a lot which is very important. I feel that this is a great tool for influencer marketing and can be helpful for in the field.
AC
Alex Charles
Senior Software Engineer, AVP in Engineering at MUFG (Financial Services, 10,001+ employees)
Vetted Review
2 years of experience