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iSpionage

Score6.9 out of 10

8 Reviews and Ratings

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What is iSpionage?

iSpionage is a search engine marketing solution built specifically for PPC marketers. It is built around features such as competitor research and campaign monitoring.

Categories & Use Cases

Reviews

What users are saying about iSpionage.
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Good tool for 99% of competitor analysis tasks.

Incentivized
Verified User
Manager in Human Resources (501-1000 employees employees)

Use Cases and Deployment Scope

In my company, iSpionage is used primarily by our SEO specialists, who optimize the company's website, and SEM managers who run search engine ads. I personally use alerts and competitor analysis options. This additional feature notifies me when someone posted a resume with the keywords I need, so I am one of the first to contact that candidate.

Pros

  • Keyword alerts notifications.
  • Competitors analysis.
  • Website monitoring.

Cons

  • limited list of countries.

Most Important Features

  • Competitors analysis.
  • Keyword analysis.
  • Alerts

Return on Investment

  • Optimized budgeting for promotion.
  • Quicket results in SEO.

Alternatives Considered

Semrush and SimilarWeb PRO

Other Software Used

Semrush, Skrill, Leadfeeder, Adobe Analytics

iSpionage - hard to pronounce, but can provide pronounced results

Incentivized
Verified User
Professional in Marketing (1-10 employees employees)

Use Cases and Deployment Scope

Our goal with iSpionage is to try to get insights into our competitors' SEO success, looking for edges and angles that can give our clients the kinds of sustainable, long-term organic success that they can be proud of. This is one tool in our arsenal, but one that we've turned to more than once to give us a different view of the bigger picture.

Pros

  • Identifying competitor keywords
  • Identifying additional online competitors that may be in parallel industries
  • Seeking additional keywords that we can increase rankings for

Cons

  • Keyword database is limited compared to other tools
  • Limited (though streamlined) feature set
  • Less agency-friendly than other tools.

Most Important Features

  • Keyword/Competitor Insights
  • Basic Alerts on Breaking Insights

Return on Investment

  • iSpionage has yielded some actionable intel for our organic strategy

Alternatives Considered

Semrush, Ahrefs, SpyFu, Google Ads (formerly AdWords) and Microsoft Advertising (formerly Bing Ads)

Decent tool for the price, but no where near the quality of competitors.

Incentivized
Verified User
Consultant in Professional Services (1-10 employees employees)

Use Cases and Deployment Scope

iSpionage is used for competitive intelligence, SEO research, paid search benchmarking, and to also review competitor landing pages and funnels.

Pros

  • Keyword research.
  • Competitor analysis.
  • Paid search benchmarking.

Cons

  • More depth of keyword research.
  • Benchmarking against competition.
  • Keyword management capabilities.

Most Important Features

  • Landing page gallery.
  • Cost per click comparisons.
  • Organic keyword rankings.

Return on Investment

  • Helped support client strategic recommendations.
  • Gave keyword ideas to help improve ROAS.
  • Helped in sales process to close clients.

Alternatives Considered

Semrush and SpyFu

Other Software Used

Semrush, SpyFu, Moz Pro

See competitor's ads without Googling tons of times in incognito!

Incentivized
Verified User
Analyst in Marketing (51-200 employees employees)

Pros

  • Quick view PPC budget—even in a couple seconds you can see about how much competitors are spending
  • Snapshots of specific ads—amazing for comparisons and even ideas to vulture for your own ads
  • The Landing Pages tab is a good place to see which specific pages competitors are driving to

Cons

  • The Compare Competitor button sounds pretty sweet, but I've never been able to get it to work—it just says it's temporarily unavailable (I've tried it like 30 times over months). Maybe just a browser bug? Dunno
  • I wish there were more exportable data —the overall little chart would be nice, but I guess screenshotting works okay—more chart types would be nice too, or a filter option of data points to throw into that chart.
  • I wish I could export the "Top Ads" widget—you have to just copy paste it I guess...seems like a missed opportunity for quick use

Return on Investment

  • It's hard to quantify, but I believe I've saved quite a bit of time and energy in competitor research due to iSpionage
  • iSpionage has helped me get more knowledgeable, quicker, to gain trust with potential clients—again, not really measurable
  • I've surely maximized my clients' advantage by recommending proper competitive spend based on what I'm seeing in iSpionage

Alternatives Considered

SEMRush

Other Software Used

Screaming Frog SEO Spider, SEMRush, Moz