Insightpool's Ads Optimization product is designed to help organizations see the best results for Twitter ads.
The vendor says that its ads targeting platform not only utilizes interest data, but also analyzes thousands of behavioral data points to identify relevant people and predict those who are most likely to engage with customized media campaigns. According to the vendor, its in-depth targeting is more intensive and targeted than any other social advertising service.
The vendor’s value proposition is that the Insightpool Ads Optimization platform offers the first data-driven ads targeting platform that optimizes down the funnel, offering brands the opportunity to increase their brand reach and word of mouth.
