Infer, we needed it to get customers
Use Cases and Deployment Scope
We wasted a lot of time looking for new clients and we didn't have the expected results until we worked with Infer, which allowed us to obtain lists of potential clients, with the quality we needed, who were really interested.
Pros
- It performs a great segmentation of potential clients, with an ideal filter to get exactly the companies interested in our services.
- Allows us to evaluate the database that is in existence to know which of these prospects are good candidates for potential customers.
- It allows us to know the accounts and companies that could generate higher profits, to be able to invest more effort in them.
Cons
- The user interface and all the information it generates on the main screen can be cumbersome.
- The learning curve is quite considerable and it takes a few hours of training to understand the system.
- The software becomes cumbersome when information needs to be passed to Salesforce.
Most Important Features
- Allows the creation of ideal customer profiles and the system will perform the search according to those profiles created.
- It has a large database with potential customers exactly in the field that suits our company.
- Choose which are the most favorable prospects, who may be truly interested.
Return on Investment
- Once adapted to the software, we have been able to get a lot out of it, as we have been able to increase sales with the leads we have found.
- Also, the sales department is more focused and works in a much more organized way, increasing their daily performance and productivity.
