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InboundWriter

Score8 out of 10

3 Reviews and Ratings

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What is InboundWriter?

InboundWriter is a relatively focused content marketing tool containing predictive analytics, suggestions, and authoring guidelines for content optimization. InboundWriter has been backed by about $2.5 million in venture capital since its inception in 2011.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features InboundWriter has to offer, as determined by TrustRadius' reviewers.
Based on 3 ratings of InboundWriter's features
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Top Performing Features

  • Content collaboration

    Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

    Category average: 6.9

  • Content calendar

    Allows users to schedule and plan the creation and/or distribution of content.

    Category average: 7.6

  • Content hub

    Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

    Category average: 9.2

Areas for Improvement

  • Closed-loop tracking and reporting

    Tracks the impact of content on the buyer’s/customer’s journey and ROI.

    Category average: 8.5

  • Content performance analytics

    Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

    Category average: 8.9

  • Competitive analytics

    Provides a view on competitors' content performance and/or strategy for comparison.

    Category average: 8.3

Reviews

What users are saying about InboundWriter.
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Becoming an InboundWriter is Only a Plugin Away

Incentivized
Verified User
Manager in Marketing (51-200 employees employees)

Pros

  • Very easy to use and follow direction.
  • The price is right for this freemium Wordpress plugin.
  • Helps discover what content and keywords are popular around your subject matter.

Cons

  • Sometimes tough to decide what direction to follow without keyword stuffing your content.
  • Colleagues have complained about the Document Score being unreliable at times.
  • It's only as good as the information you put into it and lacks the ability to give you more high level though leadership terms/topics.

Return on Investment

  • InboundWriter has helped us craft more SEO-driven content and balance our keyword usage.
  • InboundWriter has also helped us hone in on the specific topics we should be covering for our industry.
  • Overall, it has helped us achieve our goals of creating pillar content and driving more organic traffic.

Alternatives Considered

Yoast Wordpress SEO Plugins

Other Software Used

Yoast Wordpress SEO Plugins, Canva, IFTTT