iMovie

Score10 out of 10

98 Reviews and Ratings

What is iMovie?

Apple offers iMovie as a video editing platform supporting video creators with high quality effects, support for 4k resolution, audio editing, and other features supporting the creation of videos and movies.

Categories & Use Cases

Video Editing

Verified User

Professional in Marketing (1-10 employees employees)

Use Cases and Deployment Scope

I use iMovie to create fast videos and edits music for my clients in social media and maybe for socials events, maybe family events. But it have a BIG problem, it doesn't have differents formats to create new size needed to the differentes platforms. For example, it only work in the resolutions 16:9. Maybe I need more settings to expand the potential and I will use more time and not depend on another software.

Pros

edit videos
music editions
musicalizaron effects
Transitions

Cons

Formats
Frame rate
1:1
9:16

Return on Investment

Lol...I did't had maked this, never.
I don't use only iMovie in all my works. It's to occasionally use.

Alternatives Considered

Filmora, Adobe After Effects and Moho (Anime Studio)

Other Software Used

Adobe After Effects, Adobe PhotoShop, Adobe Illustrator CC

Amanda Khan View profile

Client Coordinator / IT Recruiter in Human Resources at Odessa Major Organization Limited (11-50 employees employees)

Use Cases and Deployment Scope

I have used iMovie to create promotional videos, whereby visual and audio clips from various sources are uploaded into the software and then clipped, edited accordingly and formatted in length, zoom (visual) and sound (audio). The end result can then be exported into a number of formats to suit the required final purpose.

Pros

Importing of clips
Transitions
Exporting finished product
Ease navigating tool bar

Cons

More colorful layout
Additional formats for exporting
More transition options

Return on Investment

This application comes pre-installed on Apple products so there is $0 additional cost for the software
It cannot be used on Windows so for this fact it was imperative to have an Apple laptop/desktop which is significantly more expensive than Windows

Usability

Alternatives Considered

Pinnacle Studio

Other Software Used

Pinnacle Studio, Microsoft Visio, Microsoft Powerpoint, Humi, Slack, Microsoft Teams

François Lavallée View profile

president in Human Resources at Aliter Concept® (1-10 employees employees)

Use Cases and Deployment Scope

I use iMovie in a very specific situation : to create souvenir video of the dozens of events I organize every year. The short videos are presented at the end of every event and participants love them! I use the "TRAILER" preset and the script is created in advance. I then shoot the specific type of scenes I need to fit in the script. Very efficient process that allows me to export the video in my Keynote as the participants interact.

Pros

Integration of video from iphone
Integrated soundtrack
Possibility to modify the template
Lots of great templates
Seamless integration of music and movie
Super easy to use
Super easy to export to social media

Cons

Although the template for the trailer preset are great , they have been the same for close to a decade now
Need new templates for some presets
The recent update makes the export process more confusing
It would be nice to select the location of file export more easily when send to a computer.

Return on Investment

iMovie is free....ROI is thus VERY high
Learning curve is very short. Ideal in our era of instantaneous gratification
The video I create and show at every event has become one of my trademarks! People talk about it every time!
The way I use the "trailer" preset allows me to share on social media easily
I send video souvenir to my client after each mandate and they love it !

Usability

Alternatives Considered

Final Cut Pro and Adobe Premiere Pro

Other Software Used

Microsoft Powerpoint, Apple Keynote, mmhmm, Apple Numbers, Apple iWork, Apple iCloud, Apple iCloud Calendar (iCal), Apple Pay, AppleCare for Enterprise, Microsoft 365, DeepL, Evernote, 1Password, Adobe Acrobat Reader, Dropbox, Google Chrome, Mozilla Firefox, Miro, Trello, Mural

Tim Corbett View profile

General Manager in Corporate at Infinite Energy Construction, inc (51-200 employees employees)

Pros

Quick edits to get raw video presentable fast.
Titles are simple to apply.
Editing out unwanted recordings is easy.

Cons

A dedicated YouTube compatible output format would be nice.
It is not intuitive to add music over the video.
The app itself is a bit of a resource hog.

Most Important Features

Ubiquitous, runs on all platforms.
To the point above, we have both Microsoft and Apple users, and it seems to work well for both.
Cost structure is appropriate.

Return on Investment

Good ROI, low initial output of cost.
As mentioned before, quick to use for a fast edit of data down to something that can be output.
Increased efficiency as our marketing folks can quickly integrate field-shot video into our web presentations.

Alternatives Considered

Movie Maker Online (moviemakeronline.com)

Other Software Used

Procore, QuickBooks Desktop Enterprise, e4clicks Project Estimator

Matías Arévalo Larenas View profile

Socio y Director Comercial in Marketing at Hualle (11-50 employees employees)

Use Cases and Deployment Scope

We use it to produce audiovisual material, it solves the task of video production for social media material.

Pros

Easy to use
Fast render
light software

Cons

It'd be great to have social media templates so users can start from some presets. (e.g. Instagram stories template)
Have access to music within the same app
Social media transitions

Most Important Features

Render
Almost anyone can work with it

Return on Investment

Increased efficiency of the project team
It aloud us to make video ads very fast compare to another tools

Alternatives Considered

Adobe Premiere Pro and Blender

Other Software Used

HubSpot CRM, Elementor, Streak, WordPress, Shopify, SharpSpring