#1 most frequent
Argentina
25.0%1 installation of 4
What is Acoustic Content?
Acoustic Content (formerly Watson Content Hub) gives business owners the power to create, robust and consistent brand experiences using cloud-based, cognitive content management capabilities. Marketing and merchandising professionals can quickly select content to create relevant offers delivered across multiple channels, such as mobile, web-based or email. Acoustic is an independent spun off from IBM Watson Marketing in 2019.
Categories & Use Cases
Media
1 / 4
Screenshot of Cognitive Tagging
Top Performing Features
Publishing workflow
The software allows users to set up a custom workflow for updating the website, including approval processes.
Category average: 8.2
Form generator
Users can build website forms for visitors to fill out.
Category average: 7.1
Availability / breadth of extensions
There is a broad library of extensions, plug-ins, modules or add-ons that allow users to easily customize their websites without building custom code.
Category average: 6.9
Areas for Improvement
Page templates
The CMS has standard webpage templates or types of web pages (e.g. homepage, article page, interior page, blog page, etc.); users can also build custom templates.
Category average: 7.9
Content taxonomy
Users can create multiple levels and types of content categories including tags.
Category average: 8.2
WYSIWYG editor
What-You-See-Is-What-You-Get editing tool allows users to build pages without writing code.
Category average: 7.9
Who Buys & Uses Acoustic Content
#2 most frequent
Japan
25.0%1 installation of 4
#3 most frequent
Switzerland
25.0%1 installation of 4
Content management has been simplified
Pros
- Creating separate pages is easy and straightforward and only requires basic basic knowledge to get started
- Advanced API calls can be easily built.
Cons
- It doesn't work well with our IBM systems and as you might expect, that seems to be a common problem with IBM products.
- Application settings are bad and some items are easily accessible and can be buried in menus
Return on Investment
- Approved developer is a simple tool for integrating other end-user applications.
- It has allowed us to have one-stop-shop and easy-to-use debugging, saving time.
Alternatives Considered
IBM API Management
Other Software Used
Fortinet on IBM Cloud, IBM AIX, Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Content management made easy.
Pros
- It has a wide variety of built-in API calls.
- Building unique pages is simple and straightforward and requires only basic fundamental knowledge to get started.
- More advanced API calls can be developed simply.
Cons
- The organization of the application is poor and some elements could be more easily accessible not buried in menus.
- There is little to no community around the application and what does exist is out of date.
- Does not work well with our IBM applications as well as you would expect, which seems a common issue with IBM products.
Return on Investment
- Freed up user time to call a variety of applications quicker.
- Allowed developer an easier tool to integrate other applications for end users.
- Allowed us to have a single method of application implementation and usage that is easier to debug, saving time.
Alternatives Considered
IBM API Management
Other Software Used
Node
A modern way to transform your business into a successful one with CMS
Pros
- Landing page can be edited easily with responsive templates & its easy to manage
- AI tagging system helps you find matching content easily
- It has Shutterstock photo library built in to the CMS so that we can use it for content creation
Cons
- Application is less user friendly as some of the commonly used functions even hidden inside menus.
- Community support is very low as Acoustic Content is not widely used by many people.
Return on Investment
- With the AI based content organizer in place, we can focus more on the content creation.
- Acoustic Content makes sure your content is safe and secure with its Content Delivery Networks and we can easily pull out the right content into our channels with the help of its REST APIs.
- With their rich Digital Asset Management capabilities, we can find most suitable images to go with your content
Alternatives Considered
Sitecore Experience Platform, Kentico Xperience and Adobe Experience Manager
Other Software Used
Adobe Experience Manager, Kentico Xperience, Sitecore Experience Platform
Automation is key
Use Cases and Deployment Scope
We use the commerce insights portion for automated merchandising on our websites
Pros
- Ease of use of the tool
- Fast results for sales from automated merchandising
- Great insight into top performers
- Good support
Cons
- Sometimes it times out and tool goes down
Return on Investment
- Positive impact
- Increase in web sales
Alternatives Considered
IBM Watson Commerce Insights
Other Software Used
IBM Watson Commerce Insights
