An Instrumental Part of a Successful Website
Pros
- View website traffic stats and trends in user-friendly charts, graphs, and lists.
- Easily parses out website users by search engine, search term, geographic location, referral website, and other specific characteristics.
- Shows which websites users are coming from, what pages on your site they've landed on and which ones they leave your site from.
- Gives statistics on how long users are viewing specific pages, which allows for the analyzing of the effectiveness of each webpage on a website.
- Easily view real-time as well as long-term traffic statistics
Cons
- Specific information such as search term and geographic location is blocked for users coming into your site through Google who are also signed into a Google+ account, making it increasingly more difficult to analyze trends as more and more people acquire Google+ accounts. This is part of Google's strategy to make companies pay them directly through their Google Analytics software, and it is working against services like Hitslink.
Return on Investment
- Faster lead conversion
- Improvement of the effectiveness of landing pages (and all webpages on our sites for that matter)
- Increased employee efficiency by allowing us to make targeted changes to webpages in real time