TrustRadius: an HG Insights company

Heropost

Score8.4 out of 10

2 Reviews and Ratings

What is Heropost?

Heropost is a social media management platform designed to streamline and enhance the process of managing social media accounts. It is specifically tailored for small to medium-sized businesses and caters to a wide range of professions and industries, including social media managers, digital marketers, marketing agencies, e-commerce businesses, and influencers. According to the vendor, Heropost offers a range of features that empower users to efficiently schedule and publish posts, analyze performance metrics, engage with followers, and collaborate with team members, ultimately driving social media success.

Key Features

Social Media Scheduling: According to the vendor, users can schedule and publish posts to multiple social media platforms in advance, choosing specific dates and times for each post. The platform also provides a calendar format to easily view and manage scheduled posts.

Content Calendar: The vendor states that Heropost offers a visualized calendar to organize and plan social media content. Users can schedule posts, track progress, and collaborate with team members by assigning tasks within the platform.

Analytics and Reporting: According to the vendor, Heropost allows users to track and analyze key metrics such as follower growth, engagement rates, and high-performing content. Users can generate reports to measure the success of social media campaigns and gain insights into audience demographics and preferences.

Social Media Listening: The vendor claims that Heropost enables users to monitor and analyze brand mentions and conversations on social media. Users can respond to comments, messages, and mentions in a timely manner, while staying updated on industry trends and competitor activities.

Content Creation and Editing: According to the vendor, Heropost provides tools for creating and editing high-quality images and videos for social media posts. Users can access a library of templates and design tools to enhance visual content, and optimize posts by adding captions, hashtags, and other relevant information.

Team Collaboration: Heropost allows users to collaborate with team members, assign roles and permissions, and streamline communication and workflow within the platform. According to the vendor, users can share content drafts, receive feedback, and make revisions seamlessly.

Hashtag Research and Management: The vendor states that Heropost offers features to discover and research trending hashtags within a specific niche. Users can save and organize a collection of relevant hashtags for future use, and add hashtags to post captions for increased visibility and engagement.

Social Media Account Management: Heropost enables users to connect and manage multiple social media accounts from a single dashboard. Users can view and engage with feeds, comments, and messages across platforms, and effectively monitor and moderate user-generated content.

Engagement and Interaction: According to the vendor, Heropost allows users to like, comment, and share posts from within the platform. Users can engage with followers and respond to comments and messages promptly, fostering a sense of community with their audience.

Categories & Use Cases

Top Performing Features

  • Content planning and scheduling

    Users can easily plan content and schedule posts to various social media channels and profiles from one interface.

    Category average: 9.1

  • Content optimization

    The tool can suggest content, as well as the best days and times for content publication and customer engagement.

    Category average: 8.1

  • Workflow management

    Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.

    Category average: 8.2

Areas for Improvement

  • Paid media management

    Users can manage and optimize paid social media posts across different channels.

    Category average: 7.7

  • Google+

    The software allows users to monitor, publish and respond via Google+.

    Category average: 9

  • Competitor analysis

    Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.

    Category average: 8.3

Heropost Makes Social Media Friendly!

Use Cases and Deployment Scope

I use Heropost to schedule all of my social media marketing efforts. It allows me to post to all of my major social media networks and schedule posts months ahead. In the past, I have tried the old method of posting individually to each network (REALLY time consuming) and have used other post schedulers, and Heropost is by far the easiest and best for my money.

Pros

  • Scheduling of posts
  • Easy setup and integration
  • Connects to many social media outlets seamlessly

Cons

  • Two social media outlets that DID work but no longer connect are Google Business and X (formerly Twitter). These need to be added back in. CRUCIAL!
  • Update Lifetime Access software option instead of abandoning it. Purchasers helped get Heropost off the ground...
  • I don't have any other issues with the software.

Return on Investment

  • Major positive impact from time savings alone. The ease of creating content, scheduling, posting, and seeing results/metrics in one spot is terrific.
  • Purchased lifetime access so the cost was very reasonable. PLUS - we don't pay a monthly subscription.
  • The ease of setup was a major factor in our decision to go with Heropost

Usability

Alternatives Considered

Hootsuite

Other Software Used

Adobe PhotoShop, Adobe Illustrator CC, VideoPad

The Best And Most Reliable Social Posting App For Your Money!

Use Cases and Deployment Scope

We are an educational content distribution and creation company. We create YouTube videos, Instagram videos, TikTok videos and everything in between for autism and ADHD. This means we have around about 180 pieces of content that need to be distributed daily across social media platforms heroPost is the one tool that is able to handle everything that me and my team need this tool is just absolutely revolutionised how we work as a team and a turnaround time for Publishing scheduling and distributing content across many different social media platforms.

Pros

  • Multi Platform Integration Of Accounts
  • Publish All Feature to all accounts
  • Many different client accounts on one place
  • Pre made and stored hash tags and captiosn
  • ability to schedule way in the future.

Cons

  • Add more social media platforms
  • ability to add team members
  • auto delete media from library once published

Return on Investment

  • The speed in which it has increased our work output is amazing
  • could be better with adding more specific bits for facebook and youtube thumbnails on the publish all feature
  • Easy to use and super simple set up!

Alternatives Considered

Hootsuite and Metricool

Other Software Used

Trello, Microsoft To Do, Munch