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GroundTruth

Score6.2 out of 10

4 Reviews and Ratings

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What is GroundTruth?

GroundTruth (formerly xAd) headquartered in New York offers location-based mobile advertising technology.

Categories & Use Cases

Reviews

What users are saying about GroundTruth.
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Excellent delivery and value

Incentivized
Mike McPeakView profile
Growth Marketing Director in Marketing at Hale Trailer Brake & Wheel, Inc. (201-500 employees employees)

Use Cases and Deployment Scope

We began using GroundTruth as a way of targeting users of competing businesses for a new venture we were beginning. It's very niche, with a hard-to-target audience for other forms of advertising, so a campaign utilizing a geofence of competitor locations was perfect for what we want to achieve. We then started using it as a way to announce our presence at trade shows, targeting people within a very small radius at the location of the show or convention and letting them know where we were presenting.

Pros

  • Excellent CPM
  • Optimizes delivery when given multiple creatives
  • Good customer service

Cons

  • The ads manager can be a bit confusing at times
  • Hard to find invoices outside of email, would love to have an account access panel
  • E-mail reminders of when campaigns are scheduled to end.

Most Important Features

  • Self service
  • Narrow targeting

Return on Investment

  • It was a wonderful "get the word out" tool for a new initiative.

Other Software Used

Bitrix24, HubSpot Marketing Hub, Google Search Console, Google Analytics

Great For any marketing organization

Incentivized
Darrell CantyView profile
Digital Marketing Analyst in Marketing at Comporium (1001-5000 employees employees)

Use Cases and Deployment Scope

We use GroundTruth to run our display campaigns for our clients. GroundTruth allows us to manage a huge portfolio of clients on one platform. Instead is trying to run everything manually on the platform. GroundTruth allows us to have everything in that one platform which is convenient when you are dealing with a lot of clients

Pros

  • Ease Of Use
  • A lot of audiences to make sure we targeting the right people for our clients.
  • Support team is always helpful and answers our questions in a timely matter.

Cons

  • Adding a save option sometimes when you don’t hit next the work you are using is lost.
  • Adding in app recommendations

Most Important Features

  • Great customer support
  • Multi person use
  • Custom Audiences

Return on Investment

  • We can take on more clients because of the ease of use for GroundTruth
  • We can have multiple users

Go to solution for digital advertising

Incentivized
Verified User
Manager in Product Management (1001-5000 employees employees)

Use Cases and Deployment Scope

GroundTruth is a great product and platform for digital advertising. There are a variety of uses for this exchange, and it helps us stay above the curve in digital products. GroundTruth enables us to launch full campaigns with detailed targeting within 20 minutes. As I continue to explore and use the program I am confident that the time it takes to launch campaigns will decrease as well.

Pros

  • Launch digital ads campaigns
  • Change creatives and rollout campaigns in minutes
  • Target specific user personas for great conversions

Cons

  • There is a learning curve to GroundTruth. The UI/UX can be improved further
  • Bounce rates are high due to mobile only campaigns
  • Updating creatives can be time consuming sometimes. Some customisable default templates should be provided for easier use.

Most Important Features

  • Setting up campaign and creatives
  • Decide the target audience
  • Bulk upload locations into the campaigns using CSV

Return on Investment

  • Helps improve conversion by 20%
  • Time to create and rollout campaigns is reduced by half
  • Help optimise and rationalise the operational overheads and costs

Alternatives Considered

AppLovin Max

Other Software Used

Tableau Desktop, CleverTap, Jira Service Management (Jira Service Desk)