TrustRadius: an HG Insights company

Gravity Forms

Score8.9 out of 10

4 Reviews and Ratings

What is Gravity Forms?

Gravity Forms is a WordPress form builder developed by Rocketgenius Inc. According to the vendor, it is designed to simplify the process of creating and managing custom forms on websites. The product is targeted at businesses of all sizes, from small startups to large enterprises. It caters to a variety of professions and industries, including web designers, developers, digital marketing agencies, nonprofit organizations, e-commerce businesses, and event management companies.

Key Features

Three Site Installation: According to the vendor, users can utilize Gravity Forms on up to three different websites and create unlimited forms with unlimited entries across all sites.

Add-Ons for Nonprofits: Gravity Forms offers various add-ons that integrate with marketing, payment, and automation solutions. The vendor claims that feature enhancement add-ons are available to meet the specific data capture needs of nonprofit organizations.

Built-In Features: Users can create custom forms with built-in features such as conditional logic, multi-page forms, and file uploads, as stated by the vendor. These features enhance the functionality and user experience of the forms.

Accessible Forms: According to the vendor, Gravity Forms allows users to design forms that comply with WCAG 2.1 AA accessibility standards. This ensures that all site visitors can easily interact with and complete the forms.

Support and Updates: The vendor states that users have access to expert support from the Gravity Forms team. Additionally, they receive automatic updates for all products, ensuring they have the necessary assistance and latest features.

Stripe Add-On: The vendor claims that users can implement credit card payments quickly and securely through seamless integration with Stripe, providing a convenient payment solution for their customers.

PayPal Checkout Add-On: According to the vendor, users can accept one-time payments or recurring subscriptions on their WordPress websites using the PayPal Checkout Add-On. This simplifies the payment process for their customers.

Mailchimp Add-On: Gravity Forms offers integration with Mailchimp email marketing, allowing users to sync form submissions with Mailchimp lists. The vendor states that this integration streamlines their email marketing efforts.

HubSpot Add-On: According to the vendor, users can manage relationships and interactions with leads and customers by utilizing the HubSpot Add-On. This add-on seamlessly integrates Gravity Forms with HubSpot CRM.

Zapier Add-On: Gravity Forms provides integration with Zapier, enabling users to connect with hundreds of third-party services. According to the vendor, this allows for automated workflows and data transfer between applications.

Categories & Use Cases

Top Performing Features

  • Data export

    Data collected within the tool can be exported to another program for additional reporting/analysis.

    Category average: 8.9

  • Standard reports

    Includes canned reports that allow users to generate and share accurate survey results.

    Category average: 8.2

  • Custom reports

    Allows users to report on custom metrics, choose which metrics to include in a report, run reports with advanced segmentation and/or customize the look and feel of a report.

    Category average: 8

Areas for Improvement

  • Survey logic flexibility

    Survey question flow can be customized with skip logic, conditional questions, question branching logic, piping logic, and/or randomization.

    Category average: 8

  • Themes

    Includes options for the look & feel of a survey, including different colors, fonts, layouts, etc.

    Category average: 7.1

  • Custom logo/branding

    Allows the user to include their company logo (rather than the survey vendor’s logo) and/or create a company template so that branding is consistent across multiple surveys.

    Category average: 8.5

Poor Add-on Compatibility and Support

Use Cases and Deployment Scope

I used Gravity Forms to meet client goals on their websites.

Pros

  • Gravity Forms seems to do well with accurately sending form submissions to recipients.
  • Gravity Form's Drag & Drop builder is easy to use.

Cons

  • Their PayPal checkout does not work as described.

Return on Investment

  • I recommended Gravity Forms to a client that accepts subscription payments online. After purchasing the plugin and the PayPal Checkout add-on, I spent hours and hours trying to get it to sync correctly with PayPal. It never did, so I ended up using PayPal's built-in buttons. Which defeated the whole purpose of purchasing Gravity Forms and the add-on. Gravity Form's support tried to help, but had no explanation as to why the PayPal checkout add-on wasn't working.

Usability

Other Software Used

Forminator, Avada, WPForms

Gravity Forms the simple solution to save you time and money

Use Cases and Deployment Scope

We used to use fillable PDF forms for our customers to fill out to get us information about themselves or to sign up for ACH. When JAVA went away, the forms didn't work as well, so I searched for a new solution and found Gravity Forms. It works on the back end of our WordPress website and has been wonderful! I love how easy it is to create a form and then use a clickable link for people to fill it out. I love that you get an email when someone sends in a form and you can export all of the results. I use it mainly for two forms but have used it several other times for other items and it has been great. Recently I wanted to do more like create a survey so I upgraded to the Elite Version and got more features. I can now do more with the software. I just wish I had more time to learn more about what it offers. I know I could do even more if I had the time. I would recommend people try this. It is simple, easy and works with your WordPress sites. It has made my life easier and I looked great to my boss when I found the software.

Pros

  • Forms
  • Surveys
  • Data Collection

Cons

  • Color Option
  • Easier ways to make it look like your website
  • Clip art

Return on Investment

  • It has streamlined the process of our main two forms
  • given me more oportunites to create simple forms

Other Software Used

Mailchimp, WordPress, Condo Manager

Usability