#1 most frequent
United States of America
44.4%652 installations of 1,470
What is Google Trends?
Google Trends is a search engine optimization software solution offered by .
Categories & Use Cases
Product Demos
Top Performing Features
Keyword analysis
The tool analyzes the content of your site to help discover the right keywords.
Category average: 8.9
SERP ranking tracking
The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.
Category average: 8.3
Page grader
The tool scores each page of your website for SEO.
Category average: 7.8
Areas for Improvement
Multi-domain support
For SEO agencies, the tool allows users to track multiple domains in one instance.
Category average: 8.9
Backlink management
The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.
Category average: 7.5
Integration with web analytics tools
The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).
Category average: 8.8
Who Buys & Uses Google Trends
#2 most frequent
India
8.2%120 installations of 1,470
#3 most frequent
Brazil
6.7%99 installations of 1,470
Google Trends Review
Use Cases and Deployment Scope
I use Google Trends in my job to research the topics that are trending in the world of news. Also, to verify what keywords people are using to look up for a specific event and if some topic has been relevant through the years. Finally, I use the platform to see how a topic performs in specific countries.
Pros
- Shows trending topics
- Allows to do specific searches
- It is easy to use
- It is free
Cons
- It should include a tutorial for first users
Return on Investment
- It helps us to improve our SEO
- It’s a good keyword researcher
Other Software Used
Ubersuggest, Adobe Premiere Pro, Adobe PhotoShop
Google Trends is great at getting an overall understanding of search trends
Pros
- Visually appealling
- Simple to use
- Helpful comparison charts
Cons
- Make it easier to set a custom time range
- Add context when possible for certain results
- Related topics don't seem very related to current search.
Return on Investment
- Greater ability to communicate change
- Greater understanding of our impact on market sentiment
- Increased visibility into regional differences in search behavior
Alternatives Considered
Ahrefs
Other Software Used
Evernote, Adobe InDesign, Atlassian Confluence
Google Trends Needs To Be A Tool in Your Tool Kit
Pros
- Allows you to search keywords and phrases in certain locations to see search volumes, this is huge and helps us be successful with our Google Ad campaigns.
- Shows us insights into trending topics which allows us to stay in the know and apply any relevant trends to current clients.
- Year in Search and Trending Topics provides us great inspiration for our ads
- Being able to search in certain locations gives us a ton of help when setting up campaigns and doing our keyword research for clients.
- Being able to compare multiple keywords or search terms side by side is extremely helpful.
Return on Investment
- Reduced time in keyword research.
- Increased profits for clients we advertise for.
- Allowed us to find keywords or phrases we might not have thought of before.
Alternatives Considered
Semrush
Other Software Used
Semrush, Canva, Facebook for Business
A free tool to know keyword trend and search volume!
Pros
- Search volume.
- Keyword searching trend.
Cons
- It doesn't show exact search volume but shows a range.
Return on Investment
- Helps in planning ads effectively.
- Know what people are searching at a particular city/state/country.
Alternatives Considered
KWFinder
Other Software Used
KWFinder, Semrush
Google Trends is the new trend!
Pros
- Allows us to look through search data.
- Easy to use.
- Very visual and good user interface.
Cons
- I wish I could see more analytics to google trends
- Better integration with other google products
- Related search terms could be better
Return on Investment
- It's simple to use which saves you time learning how to use it.
- It allows you to know what keywords to focus on, which helps with a greater ROI.
- It's direct information from Google, so it's very reliable.
Alternatives Considered
Google Analytics and Google Ad Manager
Other Software Used
Google Domains, iMovie, Adobe Premiere Pro