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Google Trends

Score7.5 out of 10

108 Reviews and Ratings

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What is Google Trends?

Google Trends is a search engine optimization software solution offered by .

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Google Trends has to offer, as determined by TrustRadius' reviewers.
Based on 108 ratings of Google Trends's features
View all features

Top Performing Features

  • Keyword analysis

    The tool analyzes the content of your site to help discover the right keywords.

    Category average: 8.8

  • SERP ranking tracking

    The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.

    Category average: 8.3

  • Page grader

    The tool scores each page of your website for SEO.

    Category average: 7.8

Areas for Improvement

  • Multi-domain support

    For SEO agencies, the tool allows users to track multiple domains in one instance.

    Category average: 8.9

  • Backlink management

    The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.

    Category average: 7.5

  • Integration with web analytics tools

    The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).

    Category average: 8.8

Reviews

What users are saying about Google Trends.
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Google Trends Review

Incentivized
Camilo RodríguezView profile
Digital content producer in Product Management at Univision (1001-5000 employees employees)

Use Cases and Deployment Scope

I use Google Trends in my job to research the topics that are trending in the world of news. Also, to verify what keywords people are using to look up for a specific event and if some topic has been relevant through the years. Finally, I use the platform to see how a topic performs in specific countries.

Pros

  • Shows trending topics
  • Allows to do specific searches
  • It is easy to use
  • It is free

Cons

  • It should include a tutorial for first users

Return on Investment

  • It helps us to improve our SEO
  • It’s a good keyword researcher

Other Software Used

Ubersuggest, Adobe Premiere Pro, Adobe PhotoShop

Google Trends is great at getting an overall understanding of search trends

Incentivized
Carl PieriView profile
Growth Marketing Manager, HubSpot for Startups in Marketing at HubSpot (1001-5000 employees employees)

Pros

  • Visually appealling
  • Simple to use
  • Helpful comparison charts

Cons

  • Make it easier to set a custom time range
  • Add context when possible for certain results
  • Related topics don't seem very related to current search.

Return on Investment

  • Greater ability to communicate change
  • Greater understanding of our impact on market sentiment
  • Increased visibility into regional differences in search behavior

Alternatives Considered

Ahrefs

Other Software Used

Evernote, Adobe InDesign, Atlassian Confluence

Google Trends Needs To Be A Tool in Your Tool Kit

Incentivized
Monica LearyView profile
Digital Marketing Manager in Marketing at Baker Street (11-50 employees employees)

Pros

  • Allows you to search keywords and phrases in certain locations to see search volumes, this is huge and helps us be successful with our Google Ad campaigns.
  • Shows us insights into trending topics which allows us to stay in the know and apply any relevant trends to current clients.
  • Year in Search and Trending Topics provides us great inspiration for our ads
  • Being able to search in certain locations gives us a ton of help when setting up campaigns and doing our keyword research for clients.
  • Being able to compare multiple keywords or search terms side by side is extremely helpful.

Return on Investment

  • Reduced time in keyword research.
  • Increased profits for clients we advertise for.
  • Allowed us to find keywords or phrases we might not have thought of before.

Alternatives Considered

Semrush

Other Software Used

Semrush, Canva, Facebook for Business

A free tool to know keyword trend and search volume!

Incentivized
Mubin SaiyedView profile
Digital Marketing Associate in Social Media at Whirlwind (11-50 employees employees)

Pros

  • Search volume.
  • Keyword searching trend.

Cons

  • It doesn't show exact search volume but shows a range.

Return on Investment

  • Helps in planning ads effectively.
  • Know what people are searching at a particular city/state/country.

Alternatives Considered

KWFinder

Other Software Used

KWFinder, Semrush

Google Trends is the new trend!

Incentivized
Brian ChungView profile
Co-Founder in Marketing at Alabaster Co (1-10 employees employees)

Pros

  • Allows us to look through search data.
  • Easy to use.
  • Very visual and good user interface.

Cons

  • I wish I could see more analytics to google trends
  • Better integration with other google products
  • Related search terms could be better

Return on Investment

  • It's simple to use which saves you time learning how to use it.
  • It allows you to know what keywords to focus on, which helps with a greater ROI.
  • It's direct information from Google, so it's very reliable.

Alternatives Considered

Google Analytics and Google Ad Manager

Other Software Used

Google Domains, iMovie, Adobe Premiere Pro