#1 most frequent
United States of America
77.6%111 installations of 143
What is Google Surveys?
Google Surveys is an app for custom surveys, and is part of Google Apps for Work. The insights from audience targeted surveys can be expressed in instant, easy-to-digest graphs and charts help you make sense of the survey data. Surveys natively integrates with other solutions, allowing you to use data from one product while working in another. Survey responses from real people can be sourced by Google's Opinion Rewards app, where respondents answer questions in exchange for incentives.
Categories & Use Cases
Product Demos
Top Performing Features
Access controls
Administrators can limit users’ ability to access data and edit content.
Category average: 9
Compliance
Supports privacy compliance and confidentiality standards, such as HIPPA.
Category average: 9.1
Changes to live survey
Users can make changes to live surveys after they are published.
Category average: 8.3
Areas for Improvement
Question design help
Includes educational material about question design for research, such as tips, recommendations, and information about best practices.
Category average: 8.3
Custom reports
Allows users to report on custom metrics, choose which metrics to include in a report, run reports with advanced segmentation and/or customize the look and feel of a report.
Category average: 7.9
Survey logic flexibility
Survey question flow can be customized with skip logic, conditional questions, question branching logic, piping logic, and/or randomization.
Category average: 8
Who Buys & Uses Google Surveys
#2 most frequent
Canada
4.2%6 installations of 143
#3 most frequent
India
3.5%5 installations of 143
User-friendly, cheap option
Use Cases and Deployment Scope
Google Surveys is used within my organisation to help conduct white labelled research to prospective audiences - potential future clients or people we could work with. We are able to conduct anonymous research to specific types of users. We usually use Google Surveys when it is something a little quicker and more of a testing the water on user research, as their options for reaching panel members are not necessarily as robust, weighted etc. as a proper market research company with the own panel.
Pros
- Good user experience
- Clean, easy to use interface
- Affordable
Cons
- More sophisticated audience targeting
- Offering access to a weighted, nationally representative panel
- Expert researcher support on hand if needed
- More guides on writing good questions
Return on Investment
- Allowed easier survey building
- Allowed simple surveys to be sent
- Allowed white labeled research
Usability
Alternatives Considered
YouGov Research, SurveyMonkey, Typeform, Microsoft 365 and Kantar Research Services
Other Software Used
SurveyMonkey, Figma, Microsoft Teams, Smartsheet, VWO, Clearbit, LinkedIn Recruiter, LinkedIn Learning (Lynda.com), Microsoft Power BI, Moz Link Explorer, TeamViewer, Clozd
Google Surveys makes planning fun
Use Cases and Deployment Scope
We use Google Surveys mostly to find availability for team meetings, events, and outings. It's so easy for people to fill out and see which dates/times work the best for most people. It makes my job as an admin so much easier! Instead of having to mass email or text a long message, it can just be done with a couple of clicks, and I get the responses I need a lot quicker.
Pros
- Multiple choice, short answers, checkbox, and more options.
- Collecting names, emails, or both.
- Making certain questions required and others as optional.
Cons
- I'd like to see a selection for automatically collecting names.
- More pre-formatted templates for selecting multiple preferred dates and time frames for get-togethers.
- Easier to be notified when someone has filled out your Google survey.
Return on Investment
- Team members are more apt to respond quickly to a Google Survey request rather than a normal email - makes my job as an admin easier.
- Easy to check on who hasn't responded - that way I only have to one-on-one follow up with select individuals instead of everyone.
- You can customize the survey to your team's specific brand, which is especially handy if sent to those outside of our work sphere.
Alternatives Considered
Attribution in Google Analytics (Adometry)
Other Software Used
Google Analytics, Hootsuite, Top Producer CRM
Usability
Intuitive and Versatile
Use Cases and Deployment Scope
We have used it in the Classified Employee Council when sending out surveys for meetings we have with the classified employees. We have meetings with the President where employees can submit questions anonymously and we usually send them out as Google Surveys. We also use them for other surveys such as asking for feedback after a meeting or special training.
Pros
- The way the data comes out on a spreadsheet is very helpful, easy to see separate answers.
- Very intuitive, easy to use, and learn how to use.
- Versatile, can be used for many things, and has a variety of types of questions that you can add to your survey.
Cons
- While it is very intuitive, there are many ways you can fine-tune your survey (such as word limits, counts, etc) and these are not always obvious where those settings are.
- I would like to see some ways of changing the formatting (and maybe I just haven't explored that yet), ie: colors, set up on the screen.
Return on Investment
- It's been positive as it has helped employees retain anonymity in asking questions to our President.
- It's been positive in that it has been an easy solution for us to gain feedback on training.
Other Software Used
Google Sheets
Usability
Helpful For Marketers
Use Cases and Deployment Scope
Google Surveys has allowed our organization to collect meaningful data across different departments. For marketing purposes, we have surveyed at random our current clients to better understand the brand messaging that resonates the most with our audience. We've also utilized Google Surveys to coordinate internal events and help us make meaningful decisions.
Pros
- Compiles meaningful data through compelling visuals
- Easily makes surveys ready for deployment
Cons
- Give users the options to choose what chart visuals to apply to each question
Return on Investment
- For one, we were easily able to identify marketing messaging by surveying current clients.
- We were able to gather client insight without spending money to conduct research.
Usability
Google Survey Review
Use Cases and Deployment Scope
Google Surveys have helped us to change strategies, learn about the market and recognize trends early enough to make changes in upcoming campaigns. The information has been very valuable for our organization, especially if the data comes from users working directly in our industry. We are always looking forward to getting more results and data to be able to make adjustments. Knowing how fast the industry can change it is important to keep an eye on these things not to fall behind.
Pros
- Market Research.
- Valued Information.
- Right Targets.
Cons
- More data.
- More categories.
- Different industry focus.
Return on Investment
- Increase ROI.
- Better Understanding of customers needs.
Other Software Used
Hootsuite, Adobe Acrobat Reader DC, Facebook Business Manager (formerly Pages Manager)