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Google Mobile-Friendly Test

Score9.1 out of 10

13 Reviews and Ratings

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What is Google Mobile-Friendly Test?

Google Mobile-Friendly Test is a search engine optimization software solution offered by Google.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Google Mobile-Friendly Test has to offer, as determined by TrustRadius' reviewers.
Based on 13 ratings of Google Mobile-Friendly Test's features
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Top Performing Features

  • Mobile SEO

    The tool helps optimize your website for searches done on mobile devices.

    Category average: 8.4

  • Site audit / diagnostics

    The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.

    Category average: 8.5

  • Integration with web analytics tools

    The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).

    Category average: 8.8

Areas for Improvement

  • Local SEO

    The tool helps optimize your website for local searches.

    Category average: 7.8

  • Competitive analysis

    The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

    Category average: 8.2

  • Global SEO

    The tool integrates with non-U.S.-based search engines and works in multiple languages.

    Category average: 8.3

Reviews

What users are saying about Google Mobile-Friendly Test.
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Quick and easy Mobile-Friendly Test

Incentivized
Raven Wheatley-HawkinsView profile
Digital Marketing Manager in Marketing at Adroit Data & Insight (11-50 employees employees)

Use Cases and Deployment Scope

I use Google Mobile-Friendly Test to test pages I build or amend on our website to ensure that they are mobile-friendly. I also use this for clients as this can identify any issues with viewing pages on mobile.

Pros

  • Really quick
  • Easy

Cons

  • Can't see any missing functionality

Return on Investment

  • Ensured pages work for users on mobile

Alternatives Considered

Semrush, Google Search Console, Ahrefs and Moz Link Explorer (formerly Open Site Explorer)

Other Software Used

Semrush, Moz Link Explorer (formerly Open Site Explorer), Ahrefs, Google Search Console

Mobile-Friendliness is a Necessity.

Incentivized
Doug WalkerView profile
Owner at Website Design by Doug Walker (1-10 employees employees)

Use Cases and Deployment Scope

I use the Google Mobile-Friendly test on all the websites I design in addition to Google Search Console to verify mobile-friendliness and any mobile issues. The Google Mobile-Friendly test is more reliable than the Search Consoles since it sometimes reports as not mobile-friendly so the test helps me verify it is.

Pros

  • Tests site to see if it passes Google's mobile friendly requirement.
  • Helps troubleshoot any mobile friendly issues.
  • Suggest changes to make the site more mobile friendly.

Cons

  • It should match up with the Google Search Console results.
  • More details about how to fix the issues.

Return on Investment

  • By ensuring mobile friendliness your site will rank better in Google search results.
  • Better search results means better traffic and better conversion rates.

Alternatives Considered

GTmetrix and SolarWinds Pingdom

Other Software Used

GTmetrix, SolarWinds Pingdom

We Use The Google Mobile-Friendly Test Every Day To Ensure Device Compatibility

Incentivized
.Kim MurphyView profile
Owner in Marketing at Designz23 (1-10 employees employees)

Pros

  • Google Mobile-Friendly Test is easy to use and works very fast.
  • Google also has its own search engine results in mind when using the tool. This is important, as Google has most of the online search market share.
  • Most modern devices are accounted for.

Cons

  • Google does not cross-check the results from other search engines in the creation of the tool. Bing and Yahoo might not consider your website mobile-friendly, even if Google does.
  • Some devices and screen resolutions were not thought of when Google created the tool.
  • The output of the tool is not specific enough, at times, for web developers.

Return on Investment

  • Our ROI has improved because each website we develop has more value built in when using the Google Mobile-Friendly Test.
  • Our presentations to clients showcase more cost-efficient websites for our client's own ROI.
  • In some cases, our clients think the work in progress is already completely mobile friendly and responsive in creating an impression of added ROI.

Alternatives Considered

Bing Webmaster Tools

Other Software Used

Bing Webmaster Tools, Yahoo! Advertising, Mailchimp

Great for Developers and SEOs

Incentivized
Scott WalkerView profile
Director of Digital Marketing in Marketing at 407 Marketing (1-10 employees employees)

Pros

  • The test gives you an option to test a live website or a chunk of code. This way your test your site code, even if your website is still in development.
  • The instant "green for good" is easy to see and explain.
  • The list of "page loading errors" gives you a nice explanation of loading issues that don't necessarily affect the site visibly, but are still slowing it down. This gives you a "hit list" of things to fix or look into.

Cons

  • Google's suggestions are sometimes vague or unhelpful.
  • The test doesn't offer multiple screen sizes or shapes. Though this isn't a huge issue, it would be nice to make sure a site using media queries stays mobile friendly throughout size changes

Return on Investment

  • The impact isn't necessarily measurable. I would compare it to asking a carpenter how much ROI a hammer provides when building a house. Google Mobile-Friendly Test is a free tool that is useful for website analysis and testing.

Alternatives Considered

Google PageSpeed Insights and Google Search Console

Other Software Used

Google PageSpeed Insights, Google Search Console, Google Analytics

Google Mobile-Friendly Test is a Quick & Easy SEO Tool to Ensure Your Website is Mobile-Friendly

Incentivized
Lindsay HalseyView profile
Co-Founder in Marketing at webShine (1-10 employees employees)

Pros

  • Confirms if a page is mobile-friendly.
  • Provides feedback on what issues Google may be encountering.
  • Assesses any URL you provide.

Cons

  • The feedback can be technical for a non-technical user.

Return on Investment

  • It's had a positive impact on our business as being one of the tools in our toolkit.

Alternatives Considered

Google PageSpeed Insights, Pingdom and Google Search Console

Other Software Used

Google PageSpeed Insights, Google Trends, Google Analytics