Google Cloud Platform Recommendation
Use Cases and Deployment Scope
We use it for cloud storage across our IT and Marketing teams at the University I work at. It is incredibly easy to set up, and ridiculously affordable. We use it as a connection tool from GA4 primarily to back up data since we don't have in house data storage capacity.
Pros
- Easy to set up
- Affordable use of the tool
- Easy to access billing
- Reliable service
Cons
- Giving me a clearer sense of additional ways we could be using the service
- Helping marketers better understand the use cases
- Having invoices ready on the first day of the month would be ideal.
Return on Investment
- It allows us to focus our efforts on other, more important items at hand
- It gives us an affordable option letting me know it's available to all users, not just the largest scale ones out there
- The customer service is always helpful and reliable, along with the service itself which lets me focus on my work instead of worrying about the service.
Usability
Alternatives Considered
Box
Other Software Used
Google Ads, Google Analytics, Looker Studio






