Use Cases and Deployment Scope
I use Google Calendar every day. It helps me keep my schedule clean, and keeps me on task. I am constantly using it to create meetings both internal and external, and can easily attach meeting links for virtual meetings. It's literally the first thing I look at when I get to work, and the last thing I look at when I leave.
Alternatives Considered
Apple iCloud Calendar (iCal)
Other Software Used
Chorus by ZoomInfo, ZoomInfo Sales, 6sense