Great for attribution and reporting to see ROI
Rating: 7 out of 10
IncentivizedUse Cases and Deployment Scope
To get a more multi-funnel attribution view of our paid and organic marketing campaigns. With so many users having multiple touch points, it's nice to have better reporting to show the impact of our marketing campaigns. The graphs are also a nice touch and helpful when doing quarterly and year end reviews.
Pros
- campaign performance
- data modeling
- attribution
Cons
- more resources
Likelihood to Recommend
If you have multiple campaigns going on, it's helpful to see which is working best. Knowing that a user can come in through a paid campaign but then doesn't perform an action until receiving email marketing, it's helpful to see that journey and have better insight into which campaigns really produce an ROI