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Google AdMob

Score7 out of 10

30 Reviews and Ratings

What is Google AdMob?

AdMob is a mobile advertising platform acquired by Google in 2010.

Ad Mob

Use Cases and Deployment Scope

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Pros

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Cons

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Return on Investment

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Usability

Other Software Used

Apple Health

Admob? if you are a small app developer, stay away!

Use Cases and Deployment Scope

I am a small independent software developer, have several apps in the Apple App Store. I started using Google AdMob to monetize my app. It was the "biggest" supposedly and I was a newbie at this. The app ran fine for a while then Google kept suspending my da account without explaination. To this day I have no idea why they did that, they offer no support, no explanation, just direct you to read web pages that tell exactly nothing. I finally closed the account in frustration. They keep sending emails to me saying "there is money on your account". There is no way to login at all there is no support at all, you can never talk to a live person @Google from my experience, just some machine that refuses to talk to you I feel. I switched to another ad network and doing fine now. From my experience, stay away from Google AdMob!!!

Pros

  • supposedly it reaches a large audience, although I see no proof of it
  • supposedly it reaches a large audience, although I see no proof of it

Cons

  • add support
  • try helping your publishers instead of trying to get rid of them
  • if there is a problem, explain to people what it is, the days of middle age inquisition are over
  • I have money earned on my AdSense account. Since they deleted my login, I have no way to get to it. They warn me in email that the money is there, but there is no way to log in and there is no support whatsoever I feel.

Return on Investment

  • negative
  • I had to find other alternatives and still have money locked into my AdMob account I will not be able to get out, since there is nobody I can talk to.

Usability

Alternatives Considered

AppLovin MAX

Other Software Used

AppLovin MAX

Excellent tool to get paid by placing google ads on app.

Use Cases and Deployment Scope

Since we have an app, I can get revenue from Google using Google Admob. Here, I can make money by showing relevant Google ads in my app, thus getting paid for it. It is highly recommended since the Admob app gives us valuable insights to improve our earnings without any extra effort.

Pros

  • Getting me paid for showing ads in my app.
  • Giving me useful insights.
  • Automated tools.

Cons

  • Less speed.
  • UI can be improved.
  • More features can be added.

Return on Investment

  • It increased overall ROI.
  • Time saving.

Alternatives Considered

Tapjoy

Other Software Used

Admin Tools for Jira, Tapjoy

Let your free app pay for itself!

Use Cases and Deployment Scope

We use Google AdMob to provide ads for our Android and iOS apps. We wanted an ad mediation solution that was unobtrusive to, and respectful of our customers, but that would also provide us with a consistent revenue stream. Google AdMob has delivered that to us, and was easy to implement with its excellent, well documented APIs.

Pros

  • Good Ad Mediation
  • Fast Payments
  • Comprehensive Blocking Controls

Cons

  • Support for more platforms
  • Clearer guidance when ad serving is limited
  • Better customer support

Return on Investment

  • Revenue started coming in for free apps to help cover app costs.
  • Revenue consistently grew as our apps' userbase grew.
  • Ad limiting due to developer mistakes with test device configuration had a negative impact on revenue.

Other Software Used

Android Studio, Firebase, Firebase Crashlytics

Google AdMob delivers as promised.

Use Cases and Deployment Scope

I use AdMob in my second job as a small business owner. The reason I would highly recommend using AdMob is that its interface had different types of advertisements which can make the ads fit the app interface and make it user-friendly. I have also used it to advertise my small business and it has been pretty successful for me during those times.

Pros

  • Ad traffic
  • CPM rates
  • Strict measures to prevent fraud.

Cons

  • AdMob bans people unnecessarily.
  • Earnings is significantly less if you use it as a small business owner.
  • Onboarding needs some major work in my opinion.

Most Important Features

  • eCPM
  • Monetization of ads
  • Revenue generator

Return on Investment

  • It has had a positive ROI on my small business.
  • eCPM is amazing on their end.
  • Mediation is excellent.

Alternatives Considered

Apple iAd

Other Software Used

Apple iAd, AppsFlyer, AppLovin