TrustRadius Insights for GetResponse are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Visual Campaign Builder: Users have found the visual campaign builder in GetResponse to be excellent, allowing them to easily build out even complex campaigns. It is praised for its comprehensive and robust set of tools, which make email marketing more effective and visually appealing.
Funnel Builder: The Funnel Builder in GetResponse is considered an excellent tool by reviewers and provides value in creating customer journeys, lead magnets, list building, and guiding customers to the checkout. This feature allows users to optimize their funnels for driving conversions and enhancing marketing campaigns.
Updated Email Builder: The updated email builder in GetResponse is highly valued by users as it allows them to create content-rich emails that adhere to today's best practices. They appreciate the modern and user-friendly interface that enables them to design visually appealing and engaging emails with ease.
We use GetResponse to achieve the necessary reach to achieve accurate, independent automation with emails and landing pages. At the same time, I love that the software is essential to create segmented lists; this has helped us to have great control and visual determination for convenience.
Pros
I like that it offers very original templates and that I can play with the theme of the particular campaign.
I can get a quantified and detailed report of the processes I am working on.
The statistics system it has is very detailed and accurate.
The interface is elegant and extremely easy to use.
Cons
I have no complaints about GetResponse; I can do everything quickly, productively, and efficiently.
Likelihood to Recommend
It is ideal for those responsible for maintaining an overall increase in revenue system and customer engagement. They should take advantage of its existence. It is handy for creating campaigns.
GetResponse is used by our marketing/SEO department. We use GetResponse for our own business as well as recommending it for clients. We really do not think that GetResponse gets the love it deserves. It can manage funnels, has great automation for email campaigns and it is priced well. It is a solid, feature-rich email marketing platform and it is well worth a look if you considering a new email marketing platform.
Pros
The visual campaign builder is excellent in GetResponse. It makes building out even very complex campaigns quite easy. We believe it is one of the best on the market. It has everything that you would expect to see in a high level email platform. This is the core of GetResponse and it does it quite well.
The Funnel Builder, which is a feature released last year, is also an excellent tool. You can create a good customer journey with the GetResponse funnel builder. It's great for lead magnets, list building, etc. but it also has enough features that can be used to lead a customer all the way to the checkout.
The updated email builder is also great. This was an area that needed some attention and it got it. The revised builder allows for content-rich emails that are up to today's best practices.
Cons
One area that we have found that could be more robust is the API. We had a situation where we were using Easy Digital Downloads and had moved from a different platform to GetResponse. We ended up having to hack the API a bit to get the functions we needed. It was not a major issue but it could have been avoided with a more robust API.
The other area where GetResponse could be stronger is in the products that it integrates with. They have been working to grow the list but we feel there is still some work needed in this area. Beyond these two areas, we have no complaints.
Likelihood to Recommend
GetResponse is perfect for small to medium businesses. For a large business, it certainly could be used in some areas. One example would be for clients that are looking to get started with email marketing. I would not expect it to run a business as Salesforce or Keep. However, GetResponse is robust enough and has a solid suite of tools that would serve a medium or small business quite well. And of course, if a company is just looking for an email marketing solution GetResponse would be ideal. And to go even further, depending on the level of service you use, GetResponse has the potential to do things you might have been using separate tools for. Building funnels, the ability to host webinars, building landing pages. It's all there and it is priced very well.
We used GetResponse as an email marketing platform for about 6 months. It addressed our need for an email automation service. The main issue with the platform was ease of use for our clients.
Pros
GetResponse answered our need for email automation.
Drag and drop email creation was simple to use.
Cons
Pricing.
Management of multiple accounts.
Drag and drop email creator had some limitations.
Likelihood to Recommend
GetResponse wasn't as cost-effective as other email marketing solutions and our clients didn't find the email creating and editing features easy to use.
VU
Verified User
Employee in Marketing (Marketing and Advertising company, 1-10 employees)
I use GetResponse to market my freelance business with email, optin forms and landing pages. I'm very fond of the interface and like how they offer templates and tools that help accelerate the process.
Pros
Email creation—A simple interface and a variety of tools make it easy to create very attractive emails quickly.
List building—GetResponse is ideal for setting-up and using any number of segmented lists/
Forms and landing pages—These tools are also fairly strong, however, GetResponse (ironically) does not provide responsive forms for mobile, which I would think would be an urgent problem. They have so far not addressed it.
Customer support—Customer support via chat and email is strong. It's disappointing the company has pulled the plug on live phone-in support.
Cons
Need responsive forms
A/B testing is strong, but the analytics are slow and confusing
Likelihood to Recommend
GetResponse is good for marketing automation newbies that want a powerful platform without a steep learning curve. It appears to have a strong set of tools for creating automated sequences, but it's not your solution for large enterprise usage. Also, seeing as how competitive the market's become, while it's not expensive per se, it is a bit on the pricey side relative to some.
In my job, we implement a lot of different Email and Online Marketing platforms we inherit a lot of what people are already using. We're always a pleasantly surprised when a client already has GetResponse in place. GetResponse makes marketing email easy while giving you powerful automation tools to move people through your funnel.
Pros
Easy and powerful email editor for the novice and advanced user.
Powerful automation and conversion tools to fully automate your funnel.
The design direction of the reporting makes it really easy to ingest all the things that really matter.
Cons
The tag system can take some getting used to particularly if you're more accustomed to separating your contacts into different lists.
Likelihood to Recommend
We use GetResponse with our marketing clients who need a versatile marketing tool beyond sending monthly newsletters. If a client fits into a free tier of a different email marketing company and sends out less than 15 emails per year, GetResponse is probably overkill. However, once a client starts building a bigger list and requires more contact GetResponse is a good option.
We use GetResponse to target our most active subscribers that have responded in the past. It's a great way to gauge true engagement of our lists because the results are always consistent. It also provides a great platform for somebody new to email marketing - a great easy to use system.
Pros
Above average deliverability - There are very few ESPs that are as consistent in delivery as GetResponse.
Easy to use - although it's not laid out like most other ESPs, it is easy to use and learn once you get the hang of it.
Autoresponder features - The calendar planning and perfect timing features make it perfect for maximizing ROI
Cons
Layout - A lot of features were hard to find. A more standard layout would be beneficial to users that have tried other services in the past.
Flexibility - There is a lack of flexibility with the system, sometimes advanced email marketers need some features that just aren't there.
List Options - Better list sorting and segmentation.
Likelihood to Recommend
GetResponse is well suited for a simple platform for online marketing for smaller lists. It is not well suited for large volume mailing. I recommend self hosting or using an alternative such as Mandrill. Pricing is pretty fair, I would say for the results you get there is very few that offer a service that is comparable for the price.
