Simple AB testing, on the fly!
Rating: 10 out of 10
IncentivizedUse Cases and Deployment Scope
We use Zarget to optimize our website. We were operating in the dark with a bunch of assumptions based on past experience about what works in the website. Though gut feeling worked pretty well, we were still lacking some accurate numbers to take informed decisions. We tried a bunch of tools, but somehow they didn't find adoption within due to various reasons - ease of use mainly. We are now seeing a clear tremendous increase in number of signups after having run a few experiments in Zarget.
Pros
- Ease of use. While editing design of pages, you don't have to go back and forth with the web team as you can do it yourself without zero coding knowledge. This has increased throughput for the team.
- The team is extremely accessible, knowledgeable and most importantly helpful.
Cons
- None so far.
Likelihood to Recommend
If you're looking for a simple tool to do A/B testing, split URL testing and heatmaps, Zarget works perfectly well.