Zarget excels with dynamic platform
Rating: 8 out of 10
IncentivizedUse Cases and Deployment Scope
Zarget is being used as a heatmap and traffic identification tool primarily for the marketing team at NeoCertified. It helps us better understand how our audience is visiting, navigating, and taking action on our website, which allows us to optimize specific landing pages and page content for our visitors. This theoretically helps improve conversions.
Pros
- Zarget is a dynamic platform, meaning the URL doesn't need to be reloaded after updates and changes have been made, as it displays live page results.
- It is an easy to use platform and is quite intuitive.
- Zarget allows you to see hot spots and click rates on active pages.
Cons
- Zarget could break down information and reporting a bit better.
- Zarget could add video traffic of each user to their platform.
Likelihood to Recommend
Zarget is perfect for marketing teams to see how visitor traffic is interacting with the content on a page.
Vetted Review
1 year of experience