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Fliptop (Discontinued Product)

Score8.4 out of 10

6 Reviews and Ratings

What is Fliptop (Discontinued Product)?

Fliptop was a predictive analytics application combining public web data with internal CRM and marketing data to score leads, identify target companies and trigger marketing actions. Fliptop was acquired by LinkedIn in 2015 and integrated with LinkedIn products. Fliptop is no longer available as a standalone product.

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Reviews

What users are saying about Fliptop (Discontinued Product).
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Fliptop turned our heads around

Mark FarnellView profile
Marketing Operations Director in Marketing at NewVoiceMedia (201-500 employees employees)

Pros

  • Listening to customers - very responsive customer success team.
  • Working with customers to build the most predictable model.
  • Easy to set up and get useful reporting quickly.

Cons

  • A little more explanation of how different factors can affect the model in terms of the customer objectives - they've really listened here and have really focussed on the changes we needed to make.
  • Update specific fields/features e.g. multi-currency support (now done), non-confusing field names (being released), custom fiscal years for reporting (coming I believe)

Return on Investment

  • Before fliptop around 50% of our MQLs were in lower quality accounts, that number has reduced to around 15%.
  • We have identified the key market segments that drove over 50% of our growth last year.
  • Real focus for the marketing teams and intel on where to focus key email and nurture campaigns.