Difficult to use, but a good complete marketing tool
Pros
- It offers social media tracking, which is a big competitive advantage against its rivals.
- Email targeting options are better than MailChimp.
- Good price.
Cons
- The support team is not good.
- It is not easy to use at first, there is a learning curve.
- User-interface can be improved, as it is a bit confusing.
Return on Investment
- It has raised costs due to its price, reducing ROI.
- However, we have gotten good results and great CPAs with them, improving margins.
- It has allowed us to be faster on testing, improving ROI in the long term.
Alternatives Considered
Mailchimp All-in-One Marketing Suite
Other Software Used
Amazon Web Services
