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Epom Ad Server

Score10 out of 10

6 Reviews and Ratings

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What is Epom Ad Server?

Epom Ad Server is the solution created for Ad Networks that helps to manage advertisers, run and customize all the campaigns from one place, increase revenue using a system of reports and much more. Some key features include: Cross-platform: display, mobile, video, in-apps ads, Back-fill mobile inventory with an array of top networks and CPM, CPA, CPC campaign support.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Epom Ad Server has to offer, as determined by TrustRadius' reviewers.
Based on 6 ratings of Epom Ad Server's features
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Top Performing Features

  • Ad campaign creation

    Allows users to programmatically create ads and build new campaigns within the tool.

    Category average: 6.6

  • Ad deployment

    Allows users to quickly and easily deploy new ad campaigns from within the tool.

    Category average: 8.2

  • Display advertising

    Supports banner and rich media display ads, including video, audio, mobile, etc.

    Category average: 7

Areas for Improvement

  • DSP integration

    Integration with DSP platforms for ad buying

    Category average: 7.5

  • Data Transfer

    Transfer of data to ad exchanges to match third-party to segments.

    Category average: 7.7

  • Ad performance reports

    Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

    Category average: 6.4

Reviews

What users are saying about Epom Ad Server.
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A flexible and customizable ad server

Anna Korobkyna
Business Development Manager in Sales at Protectimus Limited (51-200 employees employees)

Use Cases and Deployment Scope

We use Epom Ad Server ad customization options to boost our campaign engagement and test some targeting strategies. Also, the marketing team benefits from the mass upload feature because it is precious to them, saving them 2-4 hours per day. As we mainly use the Epom Ad Server to launch targeted campaigns across multiple channels, the platform offers lots of ad templates for any type of ads we want to target. As a result, we tested almost all possible formats to find the high-performing ones to tailor to every audience segment. Overall, it is a good ad-serving platform to manage various advertising sources and channels in one place. Additionally, the team highly benefits from the RTB technology and advanced reports.

Pros

  • The platform integrates with third-party ad networks, exchanges, and DSPs, allowing it to tap into additional advertising inventory.
  • Epom Ad Server is great with handling large volumes of ad requests and delivering ads with minimal latency and downtime.
  • It has a good ad fraud protection against fraudulent activities such as click fraud and impression fraud.

Cons

  • The UI design of the platform can be improved to provide a more comfortable user experience.

Return on Investment

  • Effective ad fraud protection
  • Better ad delivery optimization
  • more than 30+ rich media templates

Our advertising campaigns are now easier to control and have more customization options

Alexey ShapranView profile
CEO in Information Technology at PioGroup Software (11-50 employees employees)

Use Cases and Deployment Scope

Epom Ad Server offers a wide range of ad formats, including display, video, mobile, and native ads, and over 30 rich media templates. This variety helps us choose the best format for our campaign goals and increase our click-through and conversion rates. We implemented an Epom Ad Server for greater control over our campaigns. This platform allows us to set targeting parameters, choose from various ad formats, and manage campaigns more flexibly. The direct deal marketplace feature helped us forge partnerships and negotiate deals with specific websites.

Pros

  • Offers detailed reporting and analytics, providing insights into campaign performance.
  • Epom Ad Server offers faster ad serving times
  • Extended customization and targeting options

Cons

  • Improving the onboarding process
  • Building a more active user community or providing a platform for users to collaborate and share best practices, tips, and insights

Return on Investment

  • Increased targeting precision
  • Boost CTR and conversion rates

An effective tool for multi-channel advertising with precise targeting

Tetiana BuchynskaView profile
Marketing Specialist in Corporate at Lovat (11-50 employees employees)

Use Cases and Deployment Scope

We use Epom for multi-channel advertising to run campaigns across various channels, including websites, mobile apps, and other digital platforms. The Epom Ad Server supports various ad formats suitable for different channels, such as display ads, video ads, or native ads, and it provides lots of opportunities for reaching our target audience. We can create and upload ad creatives tailored to each channel's specifications and audiences and launch campaigns with advanced targeting options, allowing us to reach specific audiences on each channel by tailoring campaigns using demographic, geographic, and behavioral targeting specifications.

Pros

  • Advanced targeting options
  • Comprehensive reporting
  • Ad formats and creatives

Cons

  • Improving the overall user experience can enhance efficiency and make navigating and managing campaigns easier.

Return on Investment

  • Optimized ad spend
  • Enhanced Campaign Performance
  • Improved Audience Reach

Great for networks

Verified User
Account Manager in Marketing (11-50 employees employees)

Pros

  • Real-time ad campaign data.
  • Easy reporting.

Cons

  • All good so far. Very pleased.

Return on Investment

  • We have recently switched to Epom and so I don't have any concrete figures, but I am super satisfied!

Epom Ad Server Review: A great, scalable solution for ad networks

John Nolan
in Marketing at Self-employed (11-50 employees employees)

Pros

  • The largest "Pro" is the scalability and stability of the solution. Merging with a partner network raised concerns on both ends of the deal, but Epom ensured us that the platform will be able to handle everything conveniently. The support team took us through the process, and provided helpful guidance in the first month of operations. The solution was able to handle the significant traffic growth. Ad optimization worked equally good both before and after merge.
  • The ability to delegate work via Roles and Permissions is a convenient tool. This allows us to distribute work amongst several teams while maintaining confidentiality without sacrificing convenience.

Cons

  • The user interface has a lot of functionality, but is not always user-friendly.
  • Hardly any predefined analytics templates available. Even some of the obvious dashboards and filters must be created manually.

Return on Investment

  • Epom Ad Server met all the expectations of our ad network, our publishers, and our advertisers. The easy management and high scalability is a very nice bonus.