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Entrata

Score7.2 out of 10

14 Reviews and Ratings

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What is Entrata?

The Entrata Platform, from the company of the same name headquartered in Lehi, is a property management platform designed for leasing management of multifamily properties and tenants. The Entrata platform features a general ledger and accounting management, invoice management, as well as lead management with in-built marketing suite.

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Who Buys & Uses Entrata

Entrata Reviews

What users are saying about Entrata.
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Efficient and effective all-in-one platform, but difficult interface and limited website features

Incentivized
Brandon KenigView profile
Audience and Revenue Growth Strategist in Marketing at Curtin Property Company (11-50 employees employees)

Pros

  • Integration of lead-generation database with a website.
  • Ease of communication with apartment residents via email marketing, text, and web messaging.
  • Streamlined invoice and purchase management.
  • Standard website CMS functionality.
  • Unlimited file and asset storage in the cloud.

Cons

  • Website editing and content customization.
  • The user interface could be much more user-friendly and intuitive. Tools are disjointed, and some reports and integrations are several click-layers deep and not as accessible as they should be.
  • The integration with Google Analytics and Google Tag Manager for event tracking on-site is severely limited and lacking.

Return on Investment

  • We have efficiently tracked and monitored with internet listing services (ILS), which have produced leads and leases for us.
  • We've bundled our costs and saved thousands of dollars from having to maintain a website and database with another provider.
  • We've been able to employ vanity phone numbers and URLs for marketing purposes to gauge the efficacy of our marketing channels.

Alternatives Considered

AppFolio Property Manager and Yardi Property Management

Other Software Used

Zoho Campaigns, Google Analytics, Google Tag Manager, Apartments.com, Zillow

The Glory of Entrata!

Incentivized
Abel MercadoView profile
Leasing Team Member in Customer Service at Rotaract (1001-5000 employees employees)

Pros

  • Entrata does a great job of reminding you when you need/ should follow up with customers and you can use the Entrata email function for easy and fast follow-ups!
  • Applicant Screenings! It is so helpful to be able to do an Experian Credit Check on the same program where you have all the applicant information.
  • Every customer in Entrata has their own activity log where you can take note of any customer interactions that take place!

Cons

  • Sometimes, some of our customers won't require a follow-up but there isn't an option to opt them out of follow-ups but the leads will still appear.
  • Access. Some of the things that should be accessible to all team members aren't (creating templates, saving signatures, or seeing credit screening details) and putting in a ticket or asking for permission can be time-consuming.

Return on Investment

  • Entrata has helped keep our budgeting in order and has made it simple to generate financial reports.

Other Software Used

UltiPro, ADP Workforce Now

Property Management's Industry Standard

Incentivized
Verified User
Manager in Finance and Accounting (501-1000 employees employees)

Pros

  • I send customer communications almost exclusively through Entrata because everything ports into a customer activity log. It's simple and great for record keeping.
  • Invoices and payments can be handled from start to finish within Entrata. Expenses port directly into the property budget, allowing users to make informed buying decisions.
  • Within Entrata, a prospective customer can move from expressing initial interest to applying, signing a lease, and eventually renewing a lease. All documents and activity are housed within that customer's profile. It is the cleanest and most efficient method of leasing that I've encountered.

Cons

  • The biggest con that I can think of is that some functions are not as intuitive as they should be (while still being more intuitive than most competitors, if I'm being honest). Processes such as transferring a resident to a new unit, changing lease dates, or adding a new contact to an account can be exceedingly complicated.
  • Customers can opt out of any form of information sent through Entrata. As a prospect, that makes sense. As a tenant, not so much. Management frequently shares details that are absolutely essential to customers.

Return on Investment

  • I think Entrata is a net ROI positive because it consolidates a lot of different software needs. Rather than paying for a CRM, accounting software, messaging tools, and e-signature services - you can accomplish everything in one platform.
  • Entrata simplifies the customer interface as well. A simpler leasing process means fewer lost leads.

Alternatives Considered

OneSite Leasing and Rents

Other Software Used

Microsoft Office 365, Google Drive