#1 most frequent
United States of America
66.7%2 installations of 3
What is Engage121?
Engage121 Enterprise is a social media management, monitoring, publishing and reporting application serving multiple users across an enterprise – from brand managers, community managers, and the marketing team through to individual outlet owners.
Categories & Use Cases
Videos
Top Performing Features
Workflow management
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.
Category average: 8.2
Filtering out noise/spam
Users can filter out irrelevant search results through excluded keyword terms and other measures.
Category average: 6.9
Broad channel coverage
The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.
Category average: 8.2
Areas for Improvement
Boolean keyword searches
Users can build complex keyword searches to surface and analyze the right set of social media conversations.
Category average: 7.8
YouTube
The software allows users to monitor, publish and respond via YouTube.
Category average: 8.4
LinkedIn
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
Category average: 8.9
Who Buys & Uses Engage121
#2 most frequent
Australia
33.3%1 installation of 3
Engaging Engage121
Pros
- Email post approvals to users. Allows for decision of content.
- Great support team. Easy to work with, and fast and reliable.
- Multi-faceted, including adding other apps and pages to social pages.
Cons
- The platform was rather slow, and sometimes glitchy to use.
- Would like more detailed analytics that breaks down each social page attached to the platform rather than general, over-arching analytics.
- Pricing is high for the functionality.
Return on Investment
- Increased employee efficiency
- Easier to submit posts and enhance social media pages
- Consistent brand messaging
Enagage121 Review
Pros
- It does a good job of allowing for scheduling social media posts in advance.
Cons
- Mentioning other Facebook pages without the help of higher up administrators is not possible.
- Following other users of Facebook, Twitter, etc. is not straightforward like it is when just using the social media channels themselves.
- Interaction back and forth is not as easy as on the social media channels themselves.
- Making edits to already posted content isn't possible.
Return on Investment
- Scheduling posts ahead
+ & - of E121
Pros
- Software updates quickly
- Customer service with Engage121 is very quick
Cons
- Uploading images after you start a post
- Analytics could be better
Return on Investment
- Better customer service
- Broader footprint in the social media realm