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SAP Emarsys

Score4.9 out of 10

45 Reviews and Ratings

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What is SAP Emarsys?

Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations.

Emarsys is now part of SAP, since the December 2020 acquisition.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features SAP Emarsys has to offer, as determined by TrustRadius' reviewers.
Based on 45 ratings of SAP Emarsys's features
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Top Performing Features

  • Integration with Microsoft Dynamics CRM

    The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

    Category average: 7.6

  • Dynamic content

    Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

    Category average: 6.9

  • Landing pages

    Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

    Category average: 7.5

Areas for Improvement

  • Customizability

    Users can customize their instance with features like custom fields and custom objects.

    Category average: 7.3

  • List management

    This involves creating, filtering, editing, merging and de-duping lists of contacts.

    Category average: 8.5

  • Ability to test dynamic content

    Users can test dynamic content prior to launching a campaign.

    Category average: 6.8

Reviews

What users are saying about SAP Emarsys.
View all reviews

Potential is there!

Incentivized
Verified User
Consultant in Marketing (10,001+ employees employees)

Use Cases and Deployment Scope

Marketing automation via email, web and app to support lead generation and engagement of our customers through personalized recommendations on every channel. This message needs to be consistent through every channel to provide right message on the right time for every customer that uses our services.

Pros

  • Marketing automation
  • Intuitive UI
  • Reduce manual workload

Cons

  • Integration via API
  • Using Market standards
  • Automation in general

A Solid Email Marketing Platform for Mid-To-Large-Sized Businesses

Incentivized
Daniel BerryView profile
SEO Strategist in Marketing at Cheaper Than Dirt! (51-200 employees employees)

Pros

  • Smooth UX/UI
  • Valuable Post-Send Metrics
  • Great Customer Service

Cons

  • Slightly steep learning curve
  • Interface could be updated
  • Adding preview text and other elements can be tricky

Return on Investment

  • Increased revenue
  • Supplemental boost to blog and organic traffic
  • Dependable channel for promotions

Alternatives Considered

Mailchimp, HubSpot Marketing Hub and ActiveCampaign

Other Software Used

ActiveCampaign, Mailchimp, HubSpot Marketing Hub

Digital marketing has become easier and efficient with Emarsys.

Incentivized
Robert CallumView profile
Global Head of Strategy in Marketing at Vizeum (1001-5000 employees employees)

Pros

  • It has the ability to reach maximum market chains.
  • It helps to keep our customer’s data confidential in any means.
  • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
  • It is targeting the required and interested audience for the organization.

Cons

  • The support team is a bit slower than expected.
  • The number of emails received is sometimes incorrect.
  • The contract length is at very higher rates.

Return on Investment

  • We can target the audience according to our needs and can meet up with the marketing chain.
  • We can keep the data of our clients safely.
  • We are able to boost up our business.

Alternatives Considered

Mailchimp and Constant Contact

Other Software Used

BETTER Mobile Threat Defense, Aptean CRM, Anchor CMS

Emarsys Review

Incentivized
Kate WoodwardView profile
Marketing Project Manager in Marketing at LiveRamp (501-1000 employees employees)

Pros

  • It is a cross-channel and a gadget. There must be match unknown information to known contacts.
  • There is Social and web information advancement.
  • Emarsys have geo, store, item proclivity, client venture computerization, repeating and set off crusades, continuous informing, and truck recuperation.
  • Mission announcing and web commitment, client lifecycle investigation and income sway report are most important features.

Cons

  • Progressing support for custom advancement work has been missing from our record.
  • We have encountered cutoff times and issues, making our custom innovation break frequently. Technical support is somewhat delayed to react when issues emerge.

Return on Investment

  • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
  • Reliable and giving cost effective services.

Other Software Used

Box, Reply, iContact

Great but not the all in solution for CRM

Incentivized
Verified User
Employee (201-500 employees employees)

Use Cases and Deployment Scope

We use emarsys as our CRM platform. We organize and schedule our emails with it aswell as use it to manage our subscriber list. It is a useful tool for email sign up as they provide APIs that you can use on your site to generate pop-up email sign up modals. You are also able to integrate emarsys with other CRM platforms such as attentive to capture SMS & email sign ups together.

Pros

  • Email sign up capture
  • Email scheduling
  • CRM

Cons

  • APIs can be finicky on site
  • Could provide additional customer support when role change in company - training for new employees to a company

Return on Investment

  • Increased Email Sign Ups
  • Email scheduling for promotional period increasing sales
  • post consumer sign up coupon code increasing the likeliness of purchase

Other Software Used

Attentive Mobile, Salesforce Commerce Cloud, Atlassian Jira Align

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