Dynamic Yield serves as our e-commerce team's experimentation and personalization tool. We use the tool extensively for product recommendations, A/B testing, and personalized onsite experiences.
Pros
Gives the user full control with significant flexibility
Great ongoing support from customer success manager (thank you Shaniece!)
Very intuitive platform
Cons
More robust reporting
Likelihood to Recommend
Dynamic Yield is a great tool to house all experimentation and personalization efforts, especially for a Shopify ecommerce brand. It has templates for beginners, but also allows for full customizability for those with front end development experience. I really like that they have a focused roadmap - they are not trying to be an all-in-one tool like some competitors. They focus on personalization and experimentation.
I use Dynamic Yield for A/B Testing, setting up recommendations and personalisation on our websites. Dynamic Yield helps us to test and learn optimisation ideas and having the capability to measure how incremental value the tool has since we onboarded.
Pros
AB Testing
Product Recommendations
Personalisation
Cons
More out of the box features for upsells/cross-sells and bundles
Likelihood to Recommend
Our CSM and TAM are very helpful. If we have any issues or have any optimisation ideas they're always respond very quickly to help come to a solution.
Dynamic Yield has proven to be a user-friendly tool that enables us to A/B test new concepts and create relevant, individualized experiences. Its intuitive interface and powerful features make it easy to create and manage experiments, allowing us to quickly determine what works best for our users. This has led to optimized website functionality, improved marketing efforts, increased customer satisfaction and loyalty, and higher sales and revenue. Additionally, our account manager is always available for guidance and inspiration, and helping us resolve any issues that may arise to ensure we get the most out of the tool. Overall, Dynamic Yield has been indispensable in enhancing our websites and achieving business goals.
Pros
A/n testing opportunities
Functionality for increasing relevance and personalization
Support and inspiration
Easy to monitor potential errors and warnings
Cons
More integration possibilities
Likelihood to Recommend
Dynamic Yield is well suited for big businesses who wants to optimize and increase relevance on their sites based on data and insights.
VU
Verified User
Analyst in Marketing (Retail company, 10,001+ employees)
We use Dynamic Yield for AB testing, product recommendations on-site and in emails, and UX personalization. The tool allows us to very easily build, deploy and measure the various UX changes, user engagement and recommendation strategies. Many of the implementations can be done without any or much development efforts which enables us to test and adjust our strategies, as needed.
Pros
Audience targeting based real-time behavior and/or user attributes
Quick jump start using out-of-the-box templates and strategies
Good insights on campaign and audience performance
Strong account/consulting partnership
Cons
The impact (either positive or negative) of potentially overlapping campaigns, especially the UX personalization or custom code campaigns, may not be easily identifiable.
It would make more sense for the new deep-learning and machine learning (ML) driven strategies be made part of the standard offering, as opposed to positioning them as add-on subscription, given that many other completing services are baking in ML as part of their platform evolution.
The documentation on the API and custom code implementation can be fleshed out further.
Likelihood to Recommend
Dynamic Yield is perfect for experience personalization, AB testing, and product recommendation for ecommerce sites.
Dynamic Yield is a great tool to personalize customer journeys and improve conversion rate. We use it mostly for Product recommendations and A/B testing. With an amazing support from Success Manager we were able to achieve Revenue growth from Product Recommendations testing and learn which content works the best. In addition, tool helped to improve conversion rate via social proof and various A/B tests on PLP and PDP
Pros
Amazing support and Training
Platform is easy to use
Perfect for Product recs, A/B testing
Cons
Might be expensive for small business
Limited metrics
Web Dev needed
Likelihood to Recommend
I would definitely recommend DY tool for any company who want to to improve conversion rate through personalization and A/B testing
VU
Verified User
Manager in Sales (Retail company, 501-1000 employees)
Dynamic Yield is a useful and effective tool to deliver personalized solutions to our customers in an Ecommerce environment. We have experienced a large impact on our business, especially with the product recommendations tool. Our CSM is knowledgeable and helpful in identifying additional ways that we can use the tool to personalize. We also use the tool to test dynamic content, similar to how you would for any AB testing. We like to use the DY tool for this because of the capability with audiences.
Pros
Product Recommendations
Segmentation of Audiences
Variety of testing tools
Cons
Third party integration with analytic tools
Likelihood to Recommend
DY is a terrific tool for anyone in the Ecommerce space, and this can be for B2B or B2C goods. It is also quite useful for companies like ours that have thousands of SKUs.
VU
Verified User
Professional in Product Management (Retail company, 10,001+ employees)
I enjoy working with Dynamic Yield, as it has helped us approach personalization in our marketing efforts but has also greatly enhanced our overall customer engagement. Dynamic Yield's platform has allowed us to create custom experiences for our website visitors, resulting in higher conversion rates and improved engagement from our members. Dynamic Yield is easy to experiment with different strategies and try new ideas. Also, we have received outstanding support from our Customer Success Manager. They have been so helpful in guiding us through the platform's features and capabilities. She has innovative ideas and test iterations. We attribute a lot of our success with the platform to our outstanding support.
We rely on Dynamic Yield heavily to support out site personalization, product recommendations, A/B Testing, as well as content management for events. Dynamic Yield has been pivotal in helping us segment our Homepage, and product recommendations, and gaining additional insights to our key audiences. We are operating on a homegrown website, which can cause lengthy development times to get features and enhancements, the ease of use of the dynamic yield tool has allowed us to iterate faster, to improve our customer experience.
Pros
The ease of use of the platform
Strong performance of product recommendations
A/B Testing Insights and strategy building
Cons
Improved data around audience behavior
Creating events and tracking can be tedious
Some campaigns can slow down site speed
Some of the out of the box templates are cool but not complete
Likelihood to Recommend
Dynamic Yield is very well suited to help companies reach revenue goals. We rely heavily on the incremental revenue driven from product rec's alone, as it makes up about 14% of our total site revenue. Dynamic Yield is also really useful to providing us behavioral insights with A/B Testing. We are constantly testing, copy, creative, and customer flows, etc. to help us make impactful and data driven decisions, that ultimately improve customer experience, and increase our incremental revenue.
VU
Verified User
Manager in Marketing (Retail company, 501-1000 employees)
We use Dynamic Yield to enhance our customer experience, drive conversions, and improve overall business performance. We take full advantage of the platform through: Product recommendations: to provide tailored recommendations to customers based on their browsing history, purchase behavior, or demographic information. A/B testing: we are consistently A/B or multivariate testing to optimize various aspects of our website and marketing campaigns. This includes testing different layouts, CTAs, visuals, pricing strategies, or messaging to identify the most effective variations for driving conversions and improving customer engagement. Funnel optimization: by identifying and addressing areas of friction or drop-offs in our audience reports, we can test and optimize the user experience and increase conversion rates. Customer segmentation and targeting: segmenting users and targeting specific user groups with tailored messaging and content. This includes creating segments based on how they’ve entered the site, past purchase behavior, and browsing history.
Pros
Audience Segmentation and Analytics
Strategy for Product Recommendations
Seamless Website Customizations
Cons
Deeper analytics and reporting
Audience reporting data is currently limited to the last 30 days only
Likelihood to Recommend
Dynamic Yield excels in providing personalized recommendations and website customizations. It is an extremely reliable tool that we use on our site daily. As a robust testing tool, it may be overkill for a site that does not have high traffic.
we use it for personalization, but also to optimize our website from a UX point of view; Through user testing, we found that our website is "standard" so we are looking to optimize the design and usability; Also through user testing, we concluded that people are looking for more personalization
Pros
Deep Learning Strategy helps us recommend products tailored to the customer's needs and motivations
The Online Support and account manager Klaudia are extremely helpful in providing us with support when we get stuck implementing experiences and Klaudia always brings new ideas to the table
the templates provided by Dynamic Yield are easy to use, for example, social proof ones and that gives an easy alternative to testing something super fast
Cons
bought together strategy works poorly, I usually end up getting one of the fallback strategies
I can't move between variations when previewing on my iphone
multitouch doesn't allow for different targeting options
Likelihood to Recommend
using Dynamic Yield to create shop the look carousel, social proof testing, personalization using affinity and deep learning
