Dynamic Yield is a great tool that enables you to really scale up A/B/n testing and personalisation in a way that a smallish company by themselves wouldn't be able to achieve. The interface is self-explanatory and has some great options for targeting and audience creation. Having previously used Google Optimize it was easy to move over.
Pros
A/B/n testing to ensure new features are adding value
Audience creation to select specific groups of users to target
Personalisation to change the site depending on the type of user
Cons
Implementation was more involved than with Google Optimize
Likelihood to Recommend
I would say this is great for beginners and experts alike, the tool is easy enough to learn for anyone starting out, but also has power features that help experts really get the most out of the tool.
We use Dynamic Yield to help e-commerce companies reach their potential. We use the AB testing functionality to give users different experiences, borne from hypothesis to solve problems. This is used with the user personalization Dynamic yield offers. We use this to offer unique experiences to users, which overall benefits the company.
Pros
Personalization
Out of the box templates
AB testing
Recommendation engine
Learning path
Cons
Dynamic yield offers a lot but there's not enough Implementation documentation
Likelihood to Recommend
Well suited for companies that want to offer personalized experiences to their users (Geographical location based for example).
Also suited for companies that want to scale up their e-commerce results through a recommendation engine and rigorous testing.
In our case, we use Dynamic Yield to activate personalization capabilities on our client's websites to maximize their performance.
Until we started to work with Dynamic Yield, adding personalization capabilities to websites was, let's say, a challenging task.
With Dynamic Yield, we have found one of the best tools to do the job. It may not be super easy to install, but once implemented, it has allowed us to do personalization on a scale in a pretty simple way with good results.
For those clients mature enough to go beyond testing and into personalization, Dynamic Yield has proven to be one of the best tools to do the jump.
Pros
All in one tool. You not only can activate personalized content for your audience but also, you can create A/B test within the tool. Also, you can send customized emails campaigns or emails based on user actions (e.g. shopping cart recovery).
Tons of widgets. Dynamic Yield has a lot of pre-created components that allow you to add almost anything to your website, say a recommendation module, a social proof, timer, etc.
Predictive targeting. It is what allows you to do personalization on a scale. In essence, predictive targeting works by highlighting personalization opportunities for specific audiences based on your current personalization campaigns.
Great documentation. You have access to an academy, help center, community forum, and Inspiration center. Also, they do webinars quite frequently.
Cons
Their support team may delay when the issue has some complexity.
Some integrations, like the triggered emails, can be more simple.
Lack of a report to show the value of the tool. Right now, it requires some work to achieve this.
I miss some CDP capabilities to create better segmentation.
Likelihood to Recommend
I would recommend Dynamic Yield to those companies who have been doing testing for some time and have the feeling that A/B testing is not enough for them anymore. In this scenario, a personalization tool like Dynamic Yield is a good "next step" to continue to improve the web or app performance.
I won't recommend starting using Dynamic Yield if you are just beginning with A/B test or doing CRO projects since there are cheaper alternatives and you won't probably use the tool on its full potential.
home24 uses Dynamic Yield for different marketing actions, such as personalization, A/B testing, affiliate banners and in product tech for recommendations, notifications and dynamic landingpages.
Pros
Using personalization and recommendations to help meet customers' needs.
Giving the possibility of setting up easily various A/B tests.
Allowing several actions without the usage of tech support.
Giving the possibility to do proper reporting of all actions.
Cons
The possibility to upload various assets more easily over different accounts.
Likelihood to Recommend
Dynamic Yield is very helpful when it comes to setting up quick A/B tests, as well as using product recommendation and personalization on your website. The whole program set-up is very intuitive.
We are using DY on a daily basis to steer our revenue towards daily targets, via personalized content. The ownership of the tool sits with the sales department, which aims to subtly influence the customer on his/her journey to a purchase. It gives us the opportunity to change the UX as well as dynamically personalize content without the involvement of our IT department, which makes the execution of changes much faster.
Pros
Quick responding customer service that is local.
A powerful tool in the hands of the right people.
Quick and easy implementation and close onboarding support.
Cons
Easier custom design solutions.
Likelihood to Recommend
If you are a customer-centric company, this is the right tool to get ideas into execution very fast.
We use Dynamic Yield for the personalization of banners in the online shop and for the internal, targeted display ads.
Pros
A/B testing onsite and for campaigns.
Many personalizations and targeting options.
They deliver new campaign ideas and easy to use templates also useable without devs.
Cons
There is no way to use a pool of strategy rules. Recurring rules have to set for every new strategy.
A more flexible filter condition, e.g. more possibilities to use "more than/less than" instead of "true/false".
Likelihood to Recommend
Dynamic Yield is very easy to use and easy to understand even for inexperienced users. Without major adjustments, results can be achieved quickly, and developers are not required for most scenarios. In addition, there is very good and fast support. The evaluation of different experiences is somewhat limited. Here one should use external data tools.
We are using Dynamic Yield mainly for managing notifications, personalised content and events, page customization and A/B Testing. Dynamic Yield allows us to test new features quickly without having to involve our developers team. It's used by different teams within the marketing department, in small measure also by the content team.
Pros
Quick to implement and roll out
Intuitive user interface
Features packed and several ready to use templates
Account Management and Support Team are exceptional
Light onboarding process and a lot of resources and learning material
Cons
Report should be more flexible
The preview feature is not 100% accurate
User interface not yet fully stable
Whole campaigns cannot be paused or taken offline
Likelihood to Recommend
Dynamic Yield is well suited for teams that wish to be able to run tests and roll out ideas quickly and in a flexible way, without needing much technical know how. Dynamic Yield is not intended as a pure content tool, it works well for small page edit but should not replace a CMS tool.
At home24 we use Dynamic Yield in several departments, to be precise in Marketing within Merchandising, Personalization, Affiliate and in Product Tech for the function of Messaging, Product Recommendation and Dynamic Landing pages.
The software gives us immense flexibility and targeting capabilities without having the need of going through the usual tech development process. Ideas can be tested quickly and results evaluated real time and that is a big pro for our company.
Pros
Possibility to personalize merchandising assets
Possibility to use product recommendations with several algorithms and very high customization
Possibility to create custom messages based on GTM events
Possibility to create entire pages without tech support
Possibility of A/B testing any element of the website coming from Dynamic Yield
Possibility to inject any element inline when a Div is available
Possibility to create specific rule for Modals and Messages
Cons
Would be cool to have the possibility of linking assets to a campaign and schedule the go live of all the elements simultaneously
Likelihood to Recommend
Suitable for any mid to big size ecommerce who wants to keep the internal setup rather lean and leverage on a powerful external provider who is continuously developing the product and who is open and willing to listen to the customer feedback to improve their products and develop together new features. The level of support you get is also very good and precise at any level of detail.
Dynamic Yield is being used by the Personalization and A/B testing teams under the e-Commerce department at Sephora. It enables us to personalize the user's journey on our web and app platforms, as well as email. Additionally, we use it to run front-end tests to optimise our UI and marketing campaigns.
Pros
Personalisation - The tool is heightened with user personalisation opportunities that Dynamic Yield is able to identify with their algorithm. It's a very smart tool and the product recommendation strategies have proved to be a success, generating uplift in revenue and other e-commerce core metrics. Additionally, the recommendation algorithm continues to get stronger over time, which is really a testament to the technology that makes Dynamic Yield so successful.
A/B Testing - The number of variations and ability to control the traffic split is a very basic capability but the ease of using it on Dynamic Yield really takes this tool to the next level. Reiterating and pausing losing variations make it a very user-friendly and scalable tool.
Support - The Customer Success Managers play a really large role as they help us with strategic and technical questions and enable us to help move our capabilities with Dynamic Yield forward. Additionally, we have a very good relationship with members from the 24/7 Support team as really take care of us when we go to them with any problems/issues we'd like to solve.
Cons
App SDK is still new - the SDK is still new in a sense that the capabilities and support documents provided are not as thorough as they are for Web (Desktop and Mobile Web). Newer features are typically rolled out to web sections before they are rolled out to Mobile App.
Audience prediction - We are looking at other tools to get audience predictions as we'd like to further optimise our campaigns by reaching the relevant audience and targetting the ones that have a higher propensity to convert. Dynamic Yield is currently missing this functionality.
Reporting - The reporting dashboard is not sufficient to take a look at the data and results. It's very manual and tedious to pull the reports and manage our own insights. Additionally, we manage multiple sections which run the same experiences and consolidating the data outside of the Dynamic Yield platform means that our analytics and reporting is done offline.
Likelihood to Recommend
It is well suited for A/B testing and personalisation. The product recommendation algorithms are varied and intelligent. They grow smarter over time which optimises the conversion opportunities we have with our customers. Great to use for splitting traffic and serving different variations. Additionally, the multi-campaign touch tool is a great way to build out the customer journey and test multiple experiences.
VU
Verified User
Strategist in Marketing (Internet company, 51-200 employees)
We use Dynamic Yield for A/B testing and personalization in the marketing department. It enables us to run A/B test easily through the admin and if we have any issues, the account managers and support team are always there to help us.
Pros
Product recommendations are easy to build and implement
Live chat with support teams
They listen to their customers and ask for feedback
New improvements and features are very common
Data feeds make it easy for mass uploads
Cons
Load times can be improved
Lack of technical support for complex tests for those who can't code
Likelihood to Recommend
Dynamic Yield is great to modify your website and implement A/B tests easily. The way that they split the audience is very clean and the number of overlaps (where a user sees both variations) is minimal. It would be good to have some knowledge in HTML, CSS and Javascript to explore more complex tests. However, they are not able to ingest order cancellations/returns data in the dashboard so our analysis is still done internally.
