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Digilant

Score8 out of 10

2 Reviews and Ratings

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What is Digilant?

Boston-based company Digilant offers their eponymous integrated DMP / DSP (data management platform, demand-side platform).

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Digilant has to offer, as determined by TrustRadius' reviewers.
Based on 2 ratings of Digilant's features
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Top Performing Features

  • Collection of third-party data

    Third-party (external) data is collected and combined with first-party data.

    Category average: 8.5

  • Audience taxonomy

    Software enables construction and organization of site data into a structured taxonomy.

    Category average: 7.8

  • Data Analysis Dashboard

    Dashboard enabling data to be segmented to help reach audiences more precisely.

    Category average: 8.2

Areas for Improvement

  • Tag Management

    Tag-based audience management to assist with categorizing data into a hierarchical data taxonomy

    Category average: 7.1

  • DSP integration

    Integration with DSP platforms for ad buying

    Category average: 8.2

  • Campaign Analytics

    Dashboard for measuring and comparing campaign performance.

    Category average: 6.4

Reviews

What users are saying about Digilant.
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About Digilant

Incentivized
Daniel CuerdasView profile
Project Manager. in Marketing at Why Transformation (51-200 employees employees)

Use Cases and Deployment Scope

It offers a varied and extensive inventory of various formats for advertisers, you can acquire the space that best suits your campaign to impact the profile, the media are increasingly adapting their advertising spaces to the different formats. captures the user's attention much more, our message arrives in a more emotional and direct way.

Pros

  • You can reach the potential user in environments that would have been impossible before
  • It has very powerful geolocation or physical store attribution systems, we can use formats such as video.

Cons

  • If you have doubts about what could be the optimal campaign for yours, it is better to create a work plan and then opt for the platform.
  • It can make the price disadvantageous for the advertiser.

Return on Investment

  • Helps prevent the user from encountering ads that are not relevant
  • dig into the data to enrich the segmentations of your campaigns

Alternatives Considered

Autodesk Inventor and Context Matters Market Access Platform (MAP)

You can go far with this Software

Incentivized
Pablo GonzalezView profile
Marketing Manager in Marketing at MKTi México (51-200 employees employees)

Use Cases and Deployment Scope

Digital advertising is implemented to match relevant ads, advertising will appear on sites relevant to your conversion segments. Programmatic buying is a digital medium that should be invested in to reach customers who are interested in the product.It is of great relevance to be able to relate in a real way to the main actors of the process of buying and selling advertising on the web

Pros

  • You can take advantage of the algorithms of the platforms
  • allows simultaneous access to global inventories with thousands and thousands of advertising options

Cons

  • the ads they create should always be in HTML5 format.
  • Using this Software can raise costs and this for the benefit of intermediaries.

Return on Investment

  • You use it to reach them, it simplifies the process and saves time and money.
  • It has a support that gives access to the inventory to all advertisers so they can buy it

Alternatives Considered

Canva, ATOMIZED Marketing Visualization Platform and Adobe Marketo Engage