Best In Class for Reporting; Always Recommended
Pros
- Great product that produces results people use.
- Fantastic pricing creating a good value.
- Outstanding customer service--fast and friendly.
- Constant evolution with new features added all the time.
Cons
- The interface has a bit of a learning curve.
- Because you're directly accessing an API, there is some experimentation needed to get the data that you want.
Most Important Features
- SEO, social, advertising, and tech on the same report/dashboard
- Automated reporting emailed directly to stakeholders as PDF or link.
- Set it once and forget it
Return on Investment
- Improved accuracy
- Countless hours saved over years because we use it for regular and ad-hoc reporting. The regular alone is ~5 hours/week.
- Clients who haven't seen this kind of comprehensive reporting are wowed and thrilled.
Alternatives Considered
Semrush and Supermetrics
Other Software Used
Semrush, Google Analytics, StatCounter