#1 most frequent
United States of America
72.6%1,160 installations of 1,598
What is Delivra?
Delivra is an email marketing platform featuring advanced segmentation with A/B Testing, an email editor for the non-technically inclined, and mobile-accessible emails. Serving more than 500 companies, Delivra integrates with many popular CRM (SalesForce, Microsoft Dynamics, Netsuite, and more). Delivra merged with Campaign Monitor and Emma in summer 2018, but was acquired by Redbrick in January 2022, and now is a Redbrick brand.
Categories & Use Cases
Top Performing Features
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8.7
Dashboards
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Category average: 7.9
Standard reports
The software offers pre-built reports with metrics standard to the category.
Category average: 8.6
Areas for Improvement
Custom reports
Users can create custom reports.
Category average: 7.4
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 7.9
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Category average: 8.4
Who Buys & Uses Delivra
#2 most frequent
Canada
7.1%113 installations of 1,598
#3 most frequent
Mexico
7.1%113 installations of 1,598
Delivra has good features and a unique feature useful for companies interested in detailed email marketing records
Pros
- Delivra offers marketing automation tools such as drip campaigns, and comes with a variety of templates for easy deployment.
- Delivra's email analytics overview provides a lot of information in an easily digestible and exportable/shareable way.
- Delivra's block email builder makes it easy to add features such as buttons, images, and text to an email. The HTML can be edited for fine-tuning.
Cons
- The contact database is not easy to navigate and we are limited by the number of contact categories we can create, and the ones we can delete. When personalizing emails it is hard to see past all the unneeded database properties to find the ones I want to include.
- Every time I log in from https://www.delivra.com/ it opens a second window with the app and leaves the first window. It should go directly to the app in the same window.
- Within the app, you can't open links in new tabs for easy comparison between different files/versions. It would be nice to have one email open and be able to easily open a different draft "in a new tab" without having to open a new window, log in again, and navigate to the needed file.
Return on Investment
- Delivra has been well suited to the needs of a particular client, and allowed for campaigns to be executed in line with their needs.
- Delivra is another tool in our company's email marketing/marketing automation toolbox that can be used when needed or at a different price point from other platforms.
- Overall, we haven't widely deployed Delivra.
Alternatives Considered
HubSpot, Mailchimp and Constant Contact
Other Software Used
HubSpot, Mailchimp, Coveragebook, Basecamp, Meltwater Media Intelligence Platform
Delivra : my email buddy
Pros
- User-friendly - once I understood the platform better, it took only a few minutes for me to prepare the reminder based on the survey invitation.
- Trustworthy - I could trust that my emails were sent successfully.
- Had the necessary tools - I only used a few of the features, but the ones I did use were easy to implement for the emails.
Cons
- Outdated design - just not as aesthetically pleasing as I would like
- Emails were sometimes difficult to configure - lines of text would say they were different font types, wouldn't paste in the way I would have liked, etc.
- Login didn't save - had to put username in each time.
- Deliverability - wasn't sure if the email was actually making it through to the end user, although it would let us know if they were hard bounces or soft bounces. Also, you're able to update the sender's email address, but not sure if it was hitting user's spam folder or not.
Return on Investment
- Helped collect responses for numerous surveys.
- Helped to create customized emails for each client.
- Not sure if emails were being delivered successfully all the time.
Alternatives Considered
Qualtrics
Other Software Used
Qualtrics, SurveyGizmo, IBM SPSS