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Dalet Flex

Score8 out of 10

9 Reviews and Ratings

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What is Dalet Flex?

The Dalet Flex (formerly Ooyala Flex Media Platform) aims to connect and power the entire content supply chain, from the initial pre-production through to distribution. It provides sophisticated workflow management, shared metadata infrastructure, and APIs to connect and orchestrate the entire media supply chain. It enables broadcasters, operators, and media companies to import, manage, deliver, and monetize their content.

According to the vendor, Dalet Flex has become the media factory of choice for innovative content owners worldwide. It orchestrates thousands of video workflows, manages assets and metadata across multiple systems, and analyzes bottlenecks within the content supply chain. The Platform utilizes open APIs to integrate with existing systems to provide a single source of truth for media, entertainment and sports companies.

Ooyala became a part of Dalet in 2019, and is the basis for Dalet Flex.

Categories & Use Cases

Media

FlexMAM metadata details
FlexMAM Search tools

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Reviews

What users are saying about Dalet Flex.
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Video management with integrations to multiple applications

Incentivized
Verified User
Employee in Information Technology (51-200 employees employees)

Pros

  • Analytics is the key to understand user behavior that will help organizations build on KPIs, and Ooyala's analytics features do that so well and give you an insight into customer behavior.
  • Ooyala's capability to integrate with Slack makes it easier for the team to be on the same page and work towards the same direction.
  • Ooyala's integration with other software and platforms makes it really scalable with features like subscription services, an easy to upload videos, etc.

Cons

  • Ooyala's integration with the ad serving platform is not as good in terms of user interface and user experience.
  • The user interface could be improved (making it more like YouTube and Vimeo).
  • The feature that provides scheduling could be improved to be seamless for publishing to Instagram.

Return on Investment

  • Ooyala certainly helped improve ROI.
  • It also provides a strong capability for integration with other marketing automation tools for improved digital marketing ROI.
  • Reduction in cost of operations can be easily achieved with integrations with multiple software applications.

Alternatives Considered

Vimeo Pro, Panopto and Kaltura

Other Software Used

Adobe Analytics, Google Analytics, Adobe Experience Manager

Great, but let's move faster

Incentivized
Ricky SuttonView profile
Founder/CEO in Professional Services at Oovvuu (1-10 employees employees)

Pros

  • It's intuitive and easy to use.
  • Ooyala Now is the only product I have seen to date that shows me real-time usage.
  • I like the people.

Cons

  • There is a general view that their new ownership has taken the edge of their innovation.
  • Product development is too slow.
  • Their analytics still fail to address the issue of profitability.

Return on Investment

  • Ooyala enabled us to get video to our customers in a way we were incapable of before.
  • Ooyala enabled us to distribute video and advertising to our customers and our customer's customers on all devices.
  • Ooyala enabled us to run a video on demand service with thousands of titles with a single person.