Criteo

Score8.4 out of 10

114 Reviews and Ratings

What is Criteo?

Criteo Commerce Growth (formerly Criteo Marketing Solutions) helps users to achieve customer acquisition and retention objectives with simple yet powerful automated advertising for the open internet. It features an open commerce dataset to target continuously refreshed, high-intent audiences. The user's first-party datais enriched with commerce data from 22k advertisers & thousands of publishers to up-level how to engage existing customers.

The solution enables users to showcase a brand with relevant product offers and creatives. With intelligent product recommendations, ads will automatically feature products most likely to trigger visits, engagement, and purchases. And users can launch, manage, and review campaigns with a few clicks, allowing the commerce-focused AI automatically optimize creatives and campaigns and engage audiences.

Categories & Use Cases

Advertising Agency

Media

Guillermo DeVito View profile

Technical Support Engineer - Service Desk in Information Technology at Mphasis (10,001+ employees employees)

Use Cases and Deployment Scope

This program has been a great help to have a greater reach of our commercial projects on the web, Marketing Solutions by Criteo has been a great help to be much more organized and carry out the marketing of each of the clients in an adequate way and increase The increase in sales and commercial relations that we achieve thanks to this medium is remarkable. I like this program because it is another boost for the growth of the company.

Pros

Marketing Solutions by Criteo has a set of tools and skills that give me the opportunity to build the best quality business processes and retargeting options we have achieved so far.
This program makes it easy for each of the users to have a good harmony and interaction with all their clients, in order to generate new sales.

Cons

I would like this program to have a direct link to my email, this would greatly improve the dynamics of my work and the economic processes that I carry out through this medium.
This program has a lot of potential, the functions can be much more creative and personalized, unfortunately this software can be a bit basic.

Return on Investment

Marketing Solutions by Criteo plays a fundamental role in my area of work, as this software is one of the first tools to create a suitable space for marketing with all our clients.
This program stands out in large part in my work and advertising department, thanks to the management of clients and the imposition of new commercial processes from the web.

Usability

Other Software Used

Adobe Marketing Cloud, All Inclusive Marketing, Annex Cloud Referral Marketing Cloud

Flavia Ucha Caetano View profile

Performance Marketing in Marketing at Dafiti (501-1000 employees employees)

Use Cases and Deployment Scope

Marketing Solutions by Criteo is one of our main partners for retargeting campaigns being responsible for dynamic retargeting. This type of campaign is important to move users through our conversion funnel, after they visited our website, viewed a product or added an item to the cart and haven't yet purchased by showing users items they have interacted with or similar ones.

Pros

Dynamic retargeting

Cons

More customizable platform

Return on Investment

Increased conversion rate
Higher revenue

Usability

Alternatives Considered

RTB House Personalized Retargeting

Other Software Used

Google Ads, Facebook Business Manager, TikTok for Business, RTB House Personalized Retargeting, Google Analytics

Mithil Patel View profile

Digital Marketing in Marketing at TK (11-50 employees employees)

Use Cases and Deployment Scope

We use Marketing Solutions by Criteo's platform for our eCommerce and marketing solutions to convert prospects into customers. It helps a lot in our lead generation efforts to optimize our content and targeting to turn prospective traffic into paying customers. We also use a lot of audience matching and retargeting to bring users back to our narrative in their journey.

Pros

It helps us to dynamically retarget users based on their past behaviors
Create and run display campaigns for lead generation
I like the summary of ad performance and reporting

Cons

I think if they had a free trial option, we would be able to better evaluate our need before signing up.
I wish there were more targeting features other than retargeting. Would love to target based on interests.
Video features are limited. Would love to see new products here.

Return on Investment

One way that I use the platform and has benefited in ROI is running more than a conversion based campaign. Where we retarget users to go in store to perform the conversion.
Easy set up and saved resources and asset creation time.
Reporting through clear dashboards has helped see a better picture and optimize for better ROI.

Usability

Alternatives Considered

Salesforce Marketing Cloud Data Studio, Pipedrive, Handshake B2B Commerce and from Shopify

Other Software Used

Canva, Trello, Zapier

Gabriela Band View profile

Sales Specialist in Sales at Ogilvy (10,001+ employees employees)

Use Cases and Deployment Scope

We are using Marketing Solutions by Criteo mainly to improve our e-commerce campaigns by using their shopper graph. We had found that we were able to increase the average ticket value as well as increase the [number] of purchasers when we started working with them. Most performance metrics improved as the conversion rates also increased dramatically.

Pros

Improves conversion metrics
Easy to use
Provides almost unlimited supply in all geos

Cons

Reporting needs more granularity and variables
Not 3rd party verification on tracking and metrics
Better user trainings

Return on Investment

Better ROI
Lowest CPA
Increased average ticket value

Usability

Alternatives Considered

InMobi and Smaato

Other Software Used

Smaato

Verified User

Team Lead in Marketing (51-200 employees employees)

Use Cases and Deployment Scope

I used Criteo for Retargeting advertising, utilising audience matching. In terms of formats, I used all available static assets as well as dynamic carrousel with a product feed.

The only issue for us was the low matching rates of audiences in the Criteo network.

Pros

Remarketing
Acquisition for ecommerce

Cons

Audience matching rate
The platform in general, is not user friendly and you can encounter bugs every now and then.

Return on Investment

Overall negative. Criteo increased our cost per acquisition.

Usability

Google Ads

AdRoll

RTB House Personalized Retargeting

Criteo

What is Criteo?

Categories & Use Cases

Media

Reviews

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Other Software Used

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Alternatives Considered

Other Software Used

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Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

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Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

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