Works for me!
Rating: 5 out of 10
Use Cases and Deployment Scope
I work for an advertising agency. We use Core Media to source traffic for our spots, input media buys, to update reports on our clients, to track our post logs in conjunction with Sigma, for addresses and plenty of other tasks for our clients. It is used by our media and media operations department. It helps keep things organized and to track our TV campaigns with our clients.
Pros
- Gives us a detailed report as to what has aired versus what was bought.
- Helps keep track of our buys.
- Able to source out traffic through Core which is helpful.
Cons
- It isn't as smart as it could be.
- Needs to pick up more mistakes.
Likelihood to Recommend
It seems we have to input a lot of work to generate reports that a computer system should be able to do for us. However, it is very well suited to keep track of things but can be very sensitive when it comes to adding buys and what not. Automatically inputs numbers when I tab over that shouldn't be there and doesn't pick up numbers that should (such as when inputting post logs) which can be quite annoying.
Vetted Review
1 year of experience