Excellent software for contact tracking and nurturing
Pros
- Sorting and classifying of contacts in buckets, to allow for specific follow up.
- Merge mail, that allows me to mass email a group, but individually (without the "unsubscribe" button).
- Connection with my email and phone for contact tracking.
Cons
- Price. It has gone up over time.
Return on Investment
- Ability to remain top of mind with clients, leads and partners (and even family!) leading to more conversions.
- Ability to merge mail and send a personalized email to many at the same time (without an unsubscribe button).
- Easy to use, allowing me to save a lot of time keeping track of partnerships and leads.


