We monitor our 25 brands for organic search ranking, crawl results, and other content optimization opportunities. We use it primarily in marketing, but some other sales teams get copied on some custom reports. The primary business requirement was to aid with organic traffic growth which it has.
Pros
Consistently accurate results.
Accurately report on things that people actually see (local/mobile results).
Standardize rank reporting.
Cons
Paid search integration with Google Ads needs to incorporate more actionable results.
Some odd specifics dealing with Google local pack and paid results in the local pack.
Likelihood to Recommend
Over the years, I've been consistently well served by the Conductor team and products. One key thing that sets them apart is the level of service. Google constantly changes, and when something goes wrong, they're quick to resolve the issue. When it comes to the software, getting accurate information is the most important part of making an informed decision.
Our main goal was to boost organic traffic year over year and Conductor was incredibly helpful in doing so. We utilized the basic weekly wins/losses report that was set up by a Conductor employee in order to identify areas we could improve our search engine optimization. In addition, we were also able to go into the recommendations section when we had some free time and improve the content on random pages.
Pros
Reports are incredibly easy to read
Competitive analysis through Conductor is addicting!
All Conductor employees I have interacted with have been extremely helpful and kind.
Cons
Recommendations are not always helpful/accurate.
There are so many features, it's hard to keep track of.
Sometimes features are renamed and hard to find.
Likelihood to Recommend
For my role, Conductor fits like a glove. As long as you set aside time to properly segment and prioritize your keywords, Conductor will continue to perform well. With proper set up, generating reports can be as simple or complicated as you would like. For example, I have reports that review my entire domain for wins/losses as well as reports that analyze a certain subsection of keywords.
