#1 most frequent
India
25.0%1 installation of 4
What is Comscore Media Metrix Multi-Platform?
Comscore Media Metrix Multi-Platform (formerly Xmedia) provides an unduplicated view of a total audience behavior across desktops, smartphones and tablets. Users can measure the consumption habits of a digital audience and a competitive set with insights into audience size, demographic composition and engagement, as well as Advanced Audience behaviors, lifestyles, and digital interests. MMX Multi-Platform offers person-level reporting across all devices and screens on all forms of digital content, providing metrics such as unique visitors, reach, time spent and cross-visitation.
Categories & Use Cases
Who Buys & Uses Comscore Media Metrix Multi-Platform
#2 most frequent
Morocco
25.0%1 installation of 4
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
25.0%1 installation of 4
Comscore Xmedia - A Great Cross-Platform Solution
Pros
- Audience overlap reports.
- Consumer engagement with TV and digital.
- Analyzes media subsets.
Cons
- Overall platform interface.
- Faster reporting.
- More partners need to be added for analysis.
Most Important Features
- Single interface.
- Common currency for measurement.
- Robust methodology.
Return on Investment
- It has allows for us to streamline our partner mix.
- Provides us with easy reporting for clients.
- Gives us one planning tool.
Alternatives Considered
Semrush
Other Software Used
Adgooroo, from Adthena (formerly from Kantar), Pathmatics, Google Analytics
Prime, Trusted Cross-Platform Results
Pros
- Allows users to measure a total audience views across multiple platforms, and take those platform-specific views and convert them into a single, translatable metric.
- The platform presents the data so that a user is not only looking and inferring action or viewership across multiple platforms but through a single identifier that clarifies or makes sense of that cross-channel data.
- Allows you to slice up a single campaign and surmise how it will perform across various subsets of media.
Cons
- Initially, it was hard to detect how many people actually saw the ads (this was not the most intuitive element) but the product has continued to improve over time with more discernment.
- Could still improve the user interface, the overall comScore platform isn't the most user-friendly so it can be easy to get lost or go down a rabbit hole and not be clear on how to get back to a set of previous results or data.
- Reporting could have faster load times.
- Easier data visualization sorting or internal sharing options.
Return on Investment
- Greater ability to project and make future instances rooted in historical data.
- Ability to see continuity across a variety of burgeoning, interwoven platforms.
- Deeper insight into actual campaign results.
Alternatives Considered
Google Analytics, Amplitude Analytics and SimilarWeb PRO
Other Software Used
Amplitude Analytics, Google Analytics