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CommuniGator

Score10 out of 10

1 Reviews and Ratings

What is CommuniGator?

CommuniGator, developed by Spotler, is a multi-channel marketing automation platform that aims to empower marketing and sales teams across a range of company sizes. According to the vendor, this solution facilitates personalized interactions through various channels, including email, SMS, web, social media, and WhatsApp. CommuniGator is designed to cater to the needs of marketing teams, sales teams, eCommerce businesses, and both B2B and B2C industries.

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Top Performing Features

  • Dynamic content

    Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

    Category average: 6.8

  • Landing pages

    Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

    Category average: 7.4

  • A/B testing

    Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

    Category average: 7.9

Areas for Improvement

  • Data quality management

    The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

    Category average: 7.3

  • Calendaring

    The software helps users maintain a calendar of all marketing activities.

    Category average: 7.5

  • Mobile optimization

    Users can easily optimize emails and landing pages for mobile devices.

    Category average: 8

Customer Support is the USP here!

Use Cases and Deployment Scope

We use CommuniGator as a solution to work more efficiently with workflows/marketing automation for various email journeys for ourselves and our clients. This uses the email functionality, marketing automation (workflows) as well as forms for people to opt-in to marketing communications to kick start the workflows. We have had a lot of success from being able to use multiple functionalities in one platform.

Pros

  • Email Design Interface - drag & drop.
  • Workflow interface - drag & drop.
  • Live chat/customer service.

Cons

  • Minor bugs in the interface sometimes take a while to fix.
  • Sometimes export fields change.

Return on Investment

  • Increased opt-ins using the pop-up functionality.
  • Increased opt-ins using the forms functionality.
  • Increased opt-ins using gated content through forms & landing zones.

Alternatives Considered

Pure360, Mailchimp and Dotdigital

Other Software Used

Pure360, Mailchimp, Dotdigital