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Commun.it

Score7.6 out of 10

7 Reviews and Ratings

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What is Commun.it?

Commun.it is a social media management solution built around features such as analytics, automated insights through campaigns, and influencer marketing.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Commun.it has to offer, as determined by TrustRadius' reviewers.
Based on 7 ratings of Commun.it's features
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Top Performing Features

  • Twitter

    The software allows users to monitor, publish and respond via Twitter.

    Category average: 8.9

  • Content marketing

    Users can discover content from social media conversations and leverage it in marketing materials.

    Category average: 8.4

  • Content planning and scheduling

    Users can easily plan content and schedule posts to various social media channels and profiles from one interface.

    Category average: 9.1

Areas for Improvement

  • Role-based user permissions & privileges

    Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.

    Category average: 8.7

  • Workflow management

    Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.

    Category average: 8.2

  • Paid media management

    Users can manage and optimize paid social media posts across different channels.

    Category average: 7.7

Reviews

What users are saying about Commun.it.
View all reviews

Actionable information for multiple social media accounts

Incentivized
Atilla VekonyView profile
Vice President in Marketing at Wheatmark, Inc. (1-10 employees employees)

Pros

  • Commun.it recommends good content to Tweet if you provide the right hashtags or topics to search.
  • Commun.it makes it really easy to thank each now Twitter follower and to reach out to influencers that you may have neglected.

Cons

  • The user interface, especially if you use it for multiple accounts, can be a bit wonky and difficult to navigate. I recommend an in depth tutorial to go along with purchase.

Return on Investment

  • Commun.it has significantly reduced the time it takes to manage clients' Twitter accounts.

Alternatives Considered

Buffer and Hootsuite Free

Commun.It - worth a trial!

Incentivized
Adeline Garman BA (Hons) DipM MCIMView profile
Founder and Managing Director in Social Media at Social Overload (1-10 employees employees)

Pros

  • I love the #fridayfollow suggestions - I find these get a lot of engagement from my Twitter fans and I use it regulalry.
  • I like the ability to automate certain functions, as a social media agency this means the time spent managing client accounts is reduced but with no impact on quality of work.
  • I like the suggestions for replying and engaging with as a tool for expanding your reach and network.

Cons

  • The number of emails received from commun.it when you use the free version is incredibly frustrating 1-2 per day.
  • The interface is very 'busy' and takes a while to get used to.

Return on Investment

  • Significant time savings (which essentially translates to cost savings) in terms of client social account management.

Other Software Used

eClincher, Buffer, Canva

Community management for pros

Yarin HochmanView profile
Consultant in Marketing at Yarin Hochman- Marketing Intelligence and Analysis (1-10 employees employees)

Pros

  • Engagement opportunities - Shows you top content among your community and feed, of the things that are worthy of your time and attention, Tweets worth sharing, posts mentioning you that you should consider replying. By doing this, it enables me to surface up only the value and most important aspects of my social media, so I can easily manage it in a much shorter time.
  • Scheduling posts - Unlike the competition, their scheduling feature is integrated amongst the other features, and utilizing their intelligence and learning algorithm to automatically create a "best time" to sent out tweets. This has enabled me to get the most exposure and engagement from my content and community.

Cons

  • UI/UX could be improved. Sometimes could be a bit overwhelming or confusing.

Return on Investment

  • Brand awareness
  • Lead generation
  • Prospect nurturing and ongoing customer support

Commun.it - useful engagement features not worth aggressively spammy tactics

Incentivized
Austin VashawView profile
Managing Editor / Social Media Administrator in Social Media at VSR Financial Services, Inc. (11-50 employees employees)

Pros

  • Commun.it's ability to track "Monitored Items" allows you to track mentions of specific strings of text. In practical terms this can mean things like your name, organization's name, URL, or products.
  • Tracking new followers and unfollowers is probably the most important feature of Commun.it. Additionally, this platform has "Not Following Back", "Consider to Follow", and "Consider to Unfollow" tools based that suggest how to build your network.
  • Engagement related tools help you analyze users who have retweeted, favorited, or mentioned you directly.

Cons

  • Many of Commun.it's marketing "tools" are actually little more than ways to spam and annoy your audience with inane prattle.
  • The free version of Commun.it has an absurd amount of aggressive in-platform self-advertising, often blowing out to full-page pop-up ads prompting you to try their paid product. These ads don't have obvious close or cancel options.
  • Commun.it's truly hostile, distasteful, and despicable trait is its "campaign" or "schedule" feature. It not only activates when clicked, but periodically as a pop-up. When you acknowledge the pop-up (there is no option not to), it will automatically populate a schedule of tacky, spammy tweet campaigns which you must delete, lest they be shared with your followers. This is so maliciously aggressive that it has turned me off on the product in search of better alternatives.

Return on Investment

  • Since we use the free version of Commun.it, monetary ROI cannot be measured. Gift horse and all that.
  • The useful aspects of Commun.it have been welcome, but recent changes in their aggressive in-platform spam have resulted in wasted time and, on a couple occasions, annoying and completely UNAUTHORIZED tweets to our audience.

Alternatives Considered

Tweepsmap

Other Software Used

TweetDeck, Google Voice, WordPress

Commun.it Free Version is Great - Beware the Emails!

Incentivized
Verified User
Vice-President in Marketing (11-50 employees employees)

Pros

  • Evaluate followers - The commun.it will help you see who you should unfollow, follow back any new followers
  • Find trending hashtags - what hashtags are your influencers using?
  • Discover influencers in your network - the service will help you determine which of your followers are considered influencers.

Cons

  • Be prepared, you'll receive a lot of emails from commun.it. They keep you engaged by reminding you to return to your dashboard. But they also will send several emails trying to get you to upgrade.
  • "Thanks for the retweet" and "Thanks to the high-value members" aren't tactics I like to use on Twitter.
  • On the free version, you are only allowed 20 actions a day. This goes by in a flash, would love to have a few more.

Return on Investment

  • The number 1 objective that Commun.it helps with is our social media engagement. It is one of the tools we use to help us analyze our audience and save time to manage social media.
  • It's difficult to assess ROI since we are using the free tool.
  • The only negative impact is many emails pushing the upgrade.

Alternatives Considered

Buffer.com

Other Software Used

Buffer, WordPress, SendGrid Marketing Email