ClickDimensions Review
Use Cases and Deployment Scope
Pros
- Posting email activity to a customer record in Dynamics
- Using marketing lists from Dynamics
Cons
- Creating lists based on customer email behaviour was technically possible, but in practise nearly impossible
- Managing customer preferences and subscriptions felt extremely convoluted
- Interfaces generally not intuitive
- Reporting was not in the class of competitors
- Deliverability - seems like in onboarding basic things weren't checked off. We really needed a platform expert to implement.
Likelihood to Recommend
For example, emails can essentially only be personalised with information from a Dynamics customer record. So you need to add lots of additional temporary information to your core CRM record, or come up with convoluted solutions for a common email marketing use case.
