What is CleverTap?
CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’s Intelligent Mobile Marketing Platform, which provides actionable, real-time insights for building amazing customer experiences.
According to the vendor, key features and business benefits include:
- Advanced Behavioral Segmentation: Segmenting and profiling enable the developers to create customized, targeted app campaigns that include push notifications, reminders, messages and scheduled offers. Behavioral analytics can help a great deal in deciding what works with the users, and what do they wish to feature.
- Funnels: Analyze how users move from onboarding to engagement to monetization to churn.
- Pivots: Correlate and visualize billions of data points to get advanced customer insights.
- Flows: Find best paths within or across user segments to conversion, and improve paths to churn.
- Rich User Profiles: Create visitor user profiles that are complete with demographic data, likings, interactions, responses and usage history.
- Uninstall Tracking: Identify who and why users uninstalled the app, and personalize win-back campaigns.
- Push, in-app, SMS, email - Use multiple channels of engagement based on user’s preferences and adapt.
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