Exceptional content research and optimization tool
Rating: 10 out of 10
IncentivizedUse Cases and Deployment Scope
Clearscope bridges the gap between SEO research tools like Ahrefs, Moz, SEM Rush, etc., and the hours of research a writer needs to create exceptional content. Once you've identified your lead keywords, Clearscope analyzes the top-performing competitive articles to determine the topics you'll want to cover, reading level, and length. Once you've written a draft, Clearscope will analyze your content with a simple letter grade, and show you which topics are missing or underserved. Now, of course, Clearscope won't tell you how *well* something is written--its persuasiveness, organization, flow, etc. But it does tell you how well you've covered the topics to meet a reader's intent. For several clients, and for my own work, I use Clearscope to generate the topics and infuse them into the creative brief for a writer. I'll also use the software to grade the writer's draft and sometimes will include that in their writing process. I'll also run existing content through Clearscope to see what optimization opportunities exist.
Pros
- Content research
- Content optimization and review
- Entity reserach
- Natural language processing
Cons
- Cost is a little prohibitive for small teams/businesses.
- Running reports could be more intuitive. Some users have run them incorrectly, costing credits (which Clearscope has been kind enough to refund).
Likelihood to Recommend
Ideal for content/SEO teams in competitive spaces with sizable (or growing) organic search demand and opportunity. Also, the customer should have the resources (freelancers or in-house) writers to write and optimize a good deal of long-form content. As such, this isn't ideal for smaller teams based on the price and, likely, the inability to produce that much content. Also, if you're new to the market, creating a new category, etc. this tool won't be terribly helpful. But it's definitely worth considering once you start seeing increased search volume.
JB
Jesse Butts
Founder & Principal Consultant in Corporate at Calque Marketing (Marketing & Advertising, 1-10 employees)
Vetted Review
2 years of experience