PRIZM the best segmentation tool.
Rating: 10 out of 10
IncentivizedPros
- Segmentation.
- Media targeting and buying.
- Behavioral research.
- Purchasing behaviors.
Cons
- I would like better projections for micromarkets, such as non US Census metro areas.
- Organic segmentation can be very time consuming, but it always is.
Likelihood to Recommend
<ul><li>Nielsens account managers are amazing. I could brag about my account rep forever.</li><li>Get onsight training, it helps the process start at lightspeed.</li><li>Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.
</li></ul>
MM
Mark Mason Taylor
Market Research Analyst in Marketing at Intermountain Healthcare (10,001+ employees)
Vetted Review
2.5 years of experience