Standard option to offer a Retail Media Network to your suppliers, but there are other solutions more competitive
Use Cases and Deployment Scope
CitrusAd is the Retail Media Platform we are using to provide our clients with a solution to monetise their website and mobile app. It gives us the benefits of a ready solution to let suppliers bid for space in our website and apps and promote their brands. At the same time, it provides us with an easy UI to understand how these campaigns are performing.
Pros
- easy to learn
- auctioning model
- campaign performance
Cons
- automatic targeting for campaigns
- better analytics reports
- speed
Return on Investment
- Quick go to market
- Increase Retail Media revenue
Alternatives Considered
Criteo and Crealytics
Other Software Used
Optimizely Web Experimentation, Optimizely Feature Experimentation