TrustRadius Insights for Cision PRWeb are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Business Problems Solved
PRWeb is a versatile platform that has been widely used by businesses and organizations to effectively distribute press releases and generate wider reach and visibility. Users have found it particularly beneficial for issuing press releases about company news, new product offerings, and equipment or capabilities acquisitions throughout the year. With PRWeb, users can effortlessly send out press releases on a mass scale to media outlets across the country, targeting specific geographic regions or industry-relevant products or capabilities.
One of the key advantages of PRWeb is its convenience and cost-effectiveness. It provides a streamlined solution for posting news announcements without the need for additional features like graphics or specialty news wires. This makes it an ideal choice for organizations without a dedicated PR team looking to efficiently distribute press releases and reach a wider audience. Users appreciate the ease of use that PRWeb offers, allowing them to upload visuals to make their press releases more compelling.
Moreover, PRWeb has proven valuable for augmenting marketing efforts and increasing the chances of news releases being picked up by news organizations. By utilizing PRWeb, companies like Strouse have successfully amplified their content and expanded their network of qualified contacts through prospecting and pitching media contacts using tools like Cision. This software not only helps track media hits but also enables users to find specific contacts for journalists and producers while easily disseminating news releases for clients.
Furthermore, PRWeb has been instrumental in promoting higher education institutions. Small colleges have utilized this platform to connect with media outlets across the country, delivering national newsworthy stories to a broader range of publications. This wider reach ensures that these institutions gain visibility on search engines and achieve greater exposure for their important news.
In summary, PRWeb serves as an indispensable tool for organizations seeking to distribute press releases efficiently, announce relevant news, increase their visibility on search engines, and enhance their media outreach efforts. Its user-friendly interface, cost-effective nature, and ability to target specific regions or industry-specific topics have made it a go-to choice for businesses, institutions, and individuals alike.
We used Cision PRWeb to distribute national press releases and connect with media across the country. We are a small college in a mid-size market and the network of media contacts that Cision PRWeb provides allows us to cast a wide net and deliver our national newsworthy stories to publications that we would not normally have access to. The cost per release is reasonable and the network is unmatched.
Pros
Media Contact Database.
Secure Press Release Delivery.
Sorting and identifying industry specific publications.
Cons
Mid sized market media database needs more frequent updating.
Would like to send embargoed press releases without the fear of early publishing.
More economical press release packages available.
Likelihood to Recommend
We have run several national PR campaigns over the past couple of years and Cision PRWeb makes it easy to distribute the releases and publications pick them up with is a testament to Cision's industry trust credibility. With just a few clicks, the release is set up and ready to deliver at a time of our choice.
VU
Verified User
Director in Marketing (Higher Education company, 51-200 employees)
I use PRWeb to publicly distribute our news releases. It's mainly used by the marketing department but is used for all major company news and announcements. PRWeb helps us get the word out about any news we have and up the chances of it getting picked up by a news organization.
Pros
PRWeb is good for publicly distributing your news announcement.
PRWeb can also help you write or edit your press release if you need help or aren't able to do it on your own.
You can target certain geographical areas or business sectors for your news to be distributed to.
Cons
I wish you didn't have to pay for every extra thing. Sometimes it comes off like the people with the most money will be the ones that get their news seen.
It would be nice to geo-target globally. Right now, PRWeb only lets you select certain major MSAs in the US.
Likelihood to Recommend
If you need to get your news out to the public then PRWeb is a great option. They have a few different packages to choose from for individual news releases but if you plan to distribute a lot of releases in any given year they can offer customized packages with discount pricing. If you're a very global business I would perhaps see if there are news distributors that are more focused on reaching audiences in other countries.
We use PRWeb to send press releases about company news, new product offerings from our suppliers, and of new equipment and capabilities that we purchase throughout the year. I am the only person in my company who is responsible for marketing duties therefore I am the sole user of PRWeb at Strouse. PRWeb allows us to create press releases and issue them on a mass scale to media outlets all over the country. Often times products or capabilities that are new to our industry are only targeted to certain geographic regions and we have the ability to focus on these regions with PRWeb.
Pros
PRWeb is fairly easy to use to issue press releases. They have a review process that will look over your release before submission although this review is not going to catch spelling and grammatical errors.
I've seen our press releases posted on industry relevant websites thanks to the reach that PRWeb provided us.
Although I never used it because we subscribed to a different service, PRWeb allows you to create and send email blasts within their OutMarket marketing platform.
I enjoy the ability to add a quote call out in the release.
I also like that images or videos can be added to the release.
Cons
While I was surprised with how well PRWeb could publish our content to many different outlets, I was disappointed that some of these outlets were not including links back to our website even through links were provided in the initial release. I found that on the most important sites where my PR was posted, that no links were sent back to our website.
PRWeb could do a better job at providing analytics for the release. They present some good info, not a lot, and the data that they do show you is not presented cleanly. I was most interested in the # of reads, impressions, and clicks my release received, and while they provided this information it was not in depth enough so that I could identify where the majority of this data was coming from.
Besides clicks, reads, and impressions, I was also interested in where my press release was being posted online. They provide an extensive list, but this list is so long and full of low quality websites that it is difficult to find the high quality sites that your PR is posted to.
More enhanced reporting dashboards.
Likelihood to Recommend
PRWeb served it's purpose for Strouse by sending news out to new audiences although this never generated an overwhelming amount of traffic to our website. If you are only interested in issuing PR and getting your name out there, then I think PRWeb is a fine solution. I find PRWeb less appropriate if you really want to drive traffic to your site through a press release in hopes of creating sales. During the selection process I would be interested in knowing what sources my PR would be submitted to. Is it being submitted to relevant websites? Will links be provided on all of these websites? Ask yourself, will these websites benefit my companies SEO?
