Cision Communications Cloud

Score6.9 out of 10

468 Reviews and Ratings

What is Cision Communications Cloud?

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

Categories & Use Cases

Media

Cision’s media and influencer relationship management tools include audience insights, combined with a pitchable database that enables brands to uncover the best media contacts and social influencers to reach their target audience.

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John Possumato

CEO (Chief Executive Officer) in Corporate at DriveItAway Inc (11-50 employees employees)

Use Cases and Deployment Scope

We use [Cision Communications Cloud] to search and contact selected journalists to add visibility to our start-up and the problems we solve. As a start-up, it is used by our whole organization (very hands-on), and we have experienced success in gaining additional earned media on selected press announcements.

Pros

[We can] use keywords, topics, and "talked about" words to successfully target appropriate journalists.
[It makes it] easy to compose personalized outreach to targeted journalists.
Reporting and evaluation [are] top-notch for our follow-ups.

Cons

Word processing software could be a bit easier to use, other than that, the whole platform is top-notch.

Return on Investment

Although not inexpensive for an emerging start-up, we have been subscribing for over three years now and have always seen a good ROI.

Other Software Used

Stripe, Intercom

Lou Corsaro View profile

Managing Director, Public Relations at Point Park University (501-1000 employees employees)

Use Cases and Deployment Scope

[Cision Communications Cloud is] used via Public Relations for the purposes of distributing news releases, tracking media placements, [and] analytics. It's also convenient for looking up journalists by location, coverage area, and outlet. It's the primary way [that] my department uses to distribute news releases locally, by region, and nationally. Without it, [the] wide distribution of a news release would be all-consuming and virtually impossible. It's also critical for broad tracking of media placements and its integration with TVEyes has only increased its relevancy in that area.

Pros

Their upgraded press release templates and ability [to] pull in an entire, completed release makes the [process] faster and easier, and allows for more graphics, such as company mastheads, [are done well].
The media tracking offers the ability to find relevant placements across the entire country.
The journalist database streamlines the process of finding relevant reporters to directly connect [to] on news releases that are relevant to their beats.
The process of setting up, creating, and distributing a release is seamless, easy to use, and not labor-intensive.

Cons

It would be nice if the option existed to add more than one image as an attachment to a release distribution, particularly when you have multiple headshots of people being referenced.
Integrating TVEyes was a wonderful touch, but they are missing some of the search flexibilities TVEyes offers on its own.
Font changes and spacing have some minor issues in the body of press release templates.

Return on Investment

It's improved our ability to track media placements, which helped determine the effectiveness of our outreach and allowed us to more easily show off the placements we earned.
It's critical for directly connecting with journalists to whom your releases are most relevant.
It makes the process of sending releases to a large group of people simple and fast.

Alternatives Considered

Burrelles MYNEWSDASH (formerly BurrellesLuce Workflow)

Other Software Used

Microsoft Teams, Adobe PhotoShop, Adobe Acrobat Reader DC

Guilherme Monsanto View profile

Media Relations Manager at Shell Brasil Petróleo (10,001+ employees employees)

Use Cases and Deployment Scope

Our whole Media Relations Department resorts to Cision [Communications Cloud] to distribute our global press releases.

Pros

Provides follow up to the press release distribution
Provides guidance and close monitoring prior, during, and after distribution
Broad reach and effective targeting of press releases

Cons

A more friendly interface so the company could see past press releases and metrics related to them
A local, bilingual support staff

Return on Investment

It [has] allowed our news to be more visible to investors [who] are not necessarily connected to our business.
[It has provided] an organized approach towards press release distribution.
[It] makes sure [to leave] a global, consolidated company to do the heavy lifting.

Christina Forrest

Account Director in Marketing at Violet PR (1-10 employees employees)

Pros

Easy to use
Helpful
Good customer service

Cons

Price

Return on Investment

Increased efficiency

Alternatives Considered

Cision PRWeb and Meltwater Media Intelligence Platform

Ashley Taylor View profile

Senior Manager Marketing in Marketing at Allied Dispatch Solutions (201-500 employees employees)

Pros

Social Media Monitoring.
Resource Options - Forums, Q and A etc.

Cons

More information on the front end about the functionality.
More information at the beginning on how to fully maximize opportunity.
More engagement on social media

Return on Investment

Career Development - Cision has created a more well rounded employee out of me. I have been shown opportunity through Cision that I have not had before.
Cision has provided my organization with a centralized location for all our external communications needs accessible anywhere
Cision offers an easy to navigate platform that provides the user with access regardless as to where they are located

Alternatives Considered

Meltwater Media Intelligence Platform

Other Software Used

Asana, Lead Forensics, D&B Hoovers

Meltwater

Muck Rack

Agility PR Solutions

Cision Communications Cloud

What is Cision Communications Cloud?

Categories & Use Cases

Media

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