TrustRadius: an HG Insights company

CIENCE GO Digital

Score8.7 out of 10

2 Reviews and Ratings

What is CIENCE GO Digital?

CIENCE GO Digital enables targeted ads to be served -- down to the individual contacts in an Ideal Customer Profile.

Boasting pinpoint accurate data, CIENCE GO Digital is a Demand Side Platform, with DSP features that include:
  1. Comprehensive advertising coverage at auction prices.

  2. Display, Audio (Podcast), Video (OTT, CTV), and Social Media ad formats

  3. Target custom audiences, including CPMs, HEMs, and MAIDs.**

  4. Advanced Bidding strategies, including Bidder-as-a-Service

  5. Retarget only an ICP from Paid Search and Organic Search traffic

Programmatic Advertising at its finest

Use Cases and Deployment Scope

CIENCE GO Digital does everything you expect from a demand-side platform and much more. It was extremely easy to integrate into our workflow, and the SEM team was able to use it from day one. We were able to filter our contacts through the most relevant filters (title, industry, company size, etc.) and displayed our ads in all the formats we wanted.

Pros

  • Filter prospects
  • Display all types of ads
  • Organic UX / UI

Cons

  • No free trial
  • Onboarding was nice, but it took some time
  • GO Show (tracking pixel) must be hired sepparately

Return on Investment

  • ROI was boosted 25% on the first month
  • We ran on new insights on our video ads
  • Our social media ads had the best performance in 2 years

Precise targeting and intuitive ads tool

Use Cases and Deployment Scope

It's super easy to set up a new campaign with GO Digital. It's really just a few steps to set the right audience, upload the campaign assets, and the campaign is ready to go. It also supports video ads, allowing our company to go beyond and create more interactive materials. They have an accurate targeting system that helps our campaigns to perform better and get effective results. I really recommend CIENCE GO Digital for advertising campaigns.

Pros

  • Intuitive UI/UX that makes the whole process of creating a new campaign easier.
  • It has a precise targeting system.
  • It's intuitive and support all Ads formats.

Cons

  • The price is a bit expansive.

Return on Investment

  • It helped us to create more effective campaigns with better results.

Alternatives Considered

AdRoll